Chapter 12 Promotional Linkage
Lin Nanxi called her assistant and Jiang Congwen to discuss the details of the linkage.

Of course, the cooperation of the company's publicity and promotion department is also needed.

In fact, when Lin Nanxi's album was released, the company's various publicity channels and resources would definitely be given priority and the greatest possible support.

These include major music platforms, video websites and short video platforms, as well as major media, big Vs and musicians, etc.

For example, Jiang Congwen used to receive advertising fees from other singers' companies asking them to help promote their songs.

Of course, the singers who could find him at that time were not big names.

Real big-name singers only need to find a few top bloggers or anchors to promote their songs, and then find some marketing accounts to stir up the popularity.

Once the song becomes popular, other bloggers of all sizes or fans on the platform will spontaneously cover the song and promote it. Some people may really like to recommend it, but more people may just be there to take advantage of the popularity.

Because in the era of self-media, popularity is traffic, and traffic is money.

Popularity is the best bait. All video accounts or media organizations in related fields are like sharks smelling blood. They will rush to post videos or tweets to grab popularity.

At this time, some bloggers who sing well will easily be liked by the singer’s fans. I don’t know you, but if you also like so-and-so, then we are good friends.

At this time, if the blogger expresses his love for the singer: When I was in school, my favorite songs were those of so-and-so. It has been more than ten years. He is my youth.

Things like this, if the words are more sincere and the writing is more sensational, can resonate with many true fans, and it is estimated that a lot of fans can be attracted in one wave.

Therefore, the first trailer was announced in Jiang Congwen’s live broadcast room, and this first spark was aimed at attracting traffic to Jiang Congwen.

Of course, Jiang Congwen’s songs “King of Karaoke” and “Love Transfer” have been very popular these days, far exceeding his current number of fans.

Although the popularity of this topic is just a false flame that can easily cool down and fade away, if used well at this time, it can definitely be a powerful tool that can achieve twice the result with half the effort.

In addition, there is a special connection between the contents of the two songs "Single Love Song" and "Happy Breakup", and the upcoming Valentine's Day is used as a starting point to connect them together.

This is beneficial to both parties. It's just that Jiang Congwen is in a lower position than Lin Nanxi, so Jiang Congwen benefits more.

Just by linking his name with Lin Nanxi's, his status can be greatly improved.

The staff of the company's publicity and promotion department also felt that this was a good plan. After all, Lin Nanxi was not releasing an entire album, but rather a warm-up song first. It was perfect to combine the current hot topic with the upcoming festival.

In fact, if Chen Mo only wanted Lin Nanxi to support Jiang Congwen unilaterally, it would be difficult for him to say so.

Three words, why?
A friend of a friend is not necessarily a friend.

Forcing things to fit in will only make everyone feel awkward and hurt the harmony.

But now it’s Valentine’s Day, the same company, the same school, and the two songs are written by the same person.

And when Chen Mo, who has a good relationship with both parties, brings up the matter, things will naturally go smoothly and harmoniously.

After the official release of "Happy Breakup", Lin Nanxi will respond to Jiang Congwen online, which will undoubtedly bring the greatest publicity and popularity to Jiang Congwen's three songs that are about to be released online. In fact, this means that Jiang Congwen shared Lin Nanxi's publicity resources.

After all, the publicity and promotion efforts given by a normal company to Jiang Congwen's songs are definitely not as strong as those given to the queen Lin Nanxi.

Lin Nanxi is the backbone of the company, with the highest priority and the greatest resources given to her.

After everyone decided on the details and follow-up arrangements, Jiang Congwen recorded "Love Transfer" and "Single Love Song".

Originally, "Single Love Song" had to wait until tomorrow, because he only had time in the company's recording studio in the morning, which was not enough time to record two songs.

But during Lin Nanxi's album preparation, the company reserved a recording studio for her to use all day. As a diva, this is a good treatment.

So Lin Nanxi asked Jiang Congwen to record directly in her recording studio in the afternoon and there was no need to make another trip tomorrow.

Jiang Congwen was more than happy to do this. He already owed the great man a favor, so he was not afraid of the trouble of such a small matter.

Isn't interpersonal relationship the process of you bothering me and I bothering you, and then we gradually become familiar with each other.

As for Lin Nanxi's own recording of "Happy Breakup", it was not Chen Mo's turn to worry about it, as Zhang Yundong had arranged everything clearly.

Jiang Congwen planned to leave after recording the song. He also had to go back and familiarize himself with "Single Love Song" and prepare for tonight's live broadcast.

Chen Mo was kept by Lin Nanxi, who forced Chen Mo to discuss his feelings when writing this song.

"You can just ask Senior Brother Zhang to help you record it, why are you looking for me?"

"I want to know how you felt when you sang this song. I want to get a feel for you."

"There's no emotion involved. The song just came to my mind and I wrote it when I heard it."

"Then just listen. The sound I sing is completely different from what you heard when I wrote it."

"Also, why are you writing about friends in this song? You should have written sister in the one you wrote for me." Lin Nanxi asked, pointing at the lyrics of [But I can't bear to see my friend love so painfully].

Chen Mo rolled his eyes and ignored Lin Nanxi's pretentiousness.

He dared to guarantee that if this was written about his sister, Lin Nanxi would definitely say with disgust, "Huh~ Why is it written so corny?"

"Huh? Why are you rolling your eyes? Do you think I'm wronging you by asking you to be my brother?" Lin Nanxi refused to give in.

"No, no, it's my honor to be the younger brother of the Chinese pop queen." Chen Mo said in an exaggerated tone.

"Why don't you sing it to your fans? The one who listens to the song is the one who wrote the lyrics."

After hearing this explanation, Lin Nanxi nodded with satisfaction.

"Okay, then go make me a cup of coffee." Lin Nanxi instructed.

"Hmm? I'll make you coffee?" Chen Mo pointed at himself with a confused look on his face.

"If you want to drink coffee, call your assistant." Chen Mo was unwilling to serve.

"The lyrics you wrote about making coffee to warm my hands, but I haven't tasted the coffee you made yet, so how can I feel involved when singing it?" Lin Nanxi said as a matter of course.

Hearing such a ridiculous reason, Chen Mo rolled his eyes again.

"Go find Senior Brother Zhang, he will definitely be willing to help you." Chen Mo suggested.

"Don't mention him to me." Lin Nanxi said unhappily. Obviously, she was still upset about Zhang Yundong's comment about her age.

"You always criticize me. You two are grown up already, and you always do this..." Chen Mo stopped talking halfway when he saw Lin Nanxi's dangerous eyes.

"I'd better go make you some coffee." Chen Mo said weakly and immediately ran away.

On the other side, Zhang Yundong stopped Jiang Congwen who was about to leave.

"By the way, Congwen, are you interested in participating in a program called "Star of Tomorrow"? " Zhang Yundong asked.

"What?" Jiang Congwen was a little surprised when he heard the name.

"The Star of Tomorrow" is led by Gu Yan, who is known as the godmother of talent shows, and funded and produced by Yinfodong, the company behind the largest short video platform DouLe.

The luxurious production team has the necessary conditions to become a huge hit, which attracts many people.

After all, a popular variety show can make it possible for someone to become a first-tier star or even a top star as soon as they debut.

But this is not important to Jiang Congwen. What is important is that Li Jinting will also participate in this show.

"This is a singing talent show for newcomers. Because the two songs you sang these past two days were very popular and attracted a lot of attention, the program team sent an invitation to the company." Zhang Yundong thought Jiang Congwen had never heard of it, so he explained.

"Of course, the program team also wants to use your current popularity and topics to promote the program and increase exposure."

"This program has actually invited Nan Xi to be a guest judge. Our company also has the resources in this regard, so you know, if you want to go, you don't have to worry about being unfairly eliminated." Zhang Yundong said bluntly.

Jiang Congwen's mind was a little confused for a moment. He had never thought that he would be on the same show with Li Jinting.

He wondered what would happen if he really met her in that situation?
Should he pretend not to know her and greet her?
And how will she respond to him?

He didn't dare to imagine such a scene, where two people who had been dating for six years would have to pretend to be strangers and greet each other casually in front of the camera.

So what are these six years for them?
"Also, the record contract you signed with the company does not require the company to help you collect songs. They will only produce and promote songs when you need to release them." Seeing Jiang Congwen silent, Zhang Yundong continued.

The record contract of Fuyun Entertainment is relatively free and relaxed in the industry. You can choose to let the company help you collect songs and produce albums, or you can simply let the company help you record and release.

Of course, the production costs and sales sharing ratios of the two are definitely different.

The latter are more like the company's customers, like Jiang Congwen.

Therefore, Jiang Congwen and Fuyun Entertainment only have a cooperative relationship, not an affiliation relationship.

This is also the reason why Fuyun Entertainment is popular among students of Beijing Conservatory of Music. It has the resources and strength of a large company, but it does not have the rules and regulations, various text traps, and harsh terms of other large companies. Therefore, many students of Beijing Conservatory of Music write and release their own songs, and they all choose the latter.

This was the original intention of Chen Huaisong and Fang Shuyun to establish Fuyun Entertainment, to provide students with a foothold in the entertainment industry, and they have been adhering to this principle over the years.

This is also the reason why Queen Lin Nanxi and King Su Lixing are willing to stay in Fuyun Entertainment after becoming famous.

The meaning of Zhang Yundong's words was very clear. He wanted to go to "Star of Tomorrow", officially join the company, and sign an agency contract with the company.

Once the agency contract is signed, it means that not only the release of songs, but also all commercial activities such as commercial performances, endorsements, announcements, concerts, etc. will be represented by the company.

"After all, Chen Mo is the young master of the company, so he can't always give you songs like this. It's okay once or twice because you are friends, but if it goes on for a long time, other people in the company will have opinions about it."

There are some things that Chen Mo has never thought about, or doesn't care about, but Zhang Yundong, as the company director, must remind him.

It doesn’t matter if the songs written by Chen Mo are not good, he can sing them to whoever he wants.

But if Chen Mo can write good songs, even hits, then other people in the company will definitely want to invite Chen Mo to write songs for them.

You can't always give agency contracts to outsiders who are not in the company and not to your own people, right?

The company is yours, why are you turning your back on it?

Yesterday, other singers from the company came to Zhang Yundong to inquire about the news, but Zhang Yundong evaded the question, saying that he just wanted to finalize Jiang Congwen's contract today to avoid giving people any chance to talk about him.

As long as they are in the same company, Chen Mo is free to give the songs he wrote to whoever he wants.

"I know. The agency contract is signed with the company."

Jiang Congwen had actually thought about this. Even if Zhang Yundong didn't mention it today, he would take the initiative to bring it up in a couple of days.

He can't pretend to be dumb and pretend he doesn't know just because Chen Mo doesn't care. That's not what friends do.

In fact, Fuyun Entertainment is the best choice for him, not only because of its relationship with Chen Mo, but Fuyun Entertainment itself also has a good reputation in the industry.

"But forget about "Star of Tomorrow." Jiang Congwen thought about it and still refused.

Zhang Yundong didn't ask why.

"Well, actually, with your collaboration with Nan Xi this time, and the quality of your songs, your fame can rise to a higher level."

"If Chen Mo creates good works again, you will be able to rise steadily, which is no worse than participating in "Star of Tomorrow"."

"At least you took each step steadily and steadily. In the end, singers still have to speak with their works."

Although such programs can bring temporary popularity, if there are no good works to retain it, the popularity will disappear in a year or two.

A good piece of work can support a person for a lifetime.

Popularity is not enough, because people get old.

But there will always be idols in the circle who are young and handsome or beautiful and attractive and people will pursue them.

……

……

"Hello everyone, welcome to my live studio. On this beautiful night, I hope my singing can bring you a little joy and relaxation after a busy day at work."

Jiang Congwen arrived as promised and greeted the audience in front of the camera.

[I am dying of laughter. The song has made me cry for two consecutive nights. You tell me this is called happiness?! ]

[I came here with a relaxed mood, but you made me leave with sadness. ]

[Before I watched your live broadcast, I was indeed happy. 】

[I've let it go and started over, but you always wake up my damn memories.]

[Brother Wen, please check your conscience and say this again.]

【Not a bit of joy! 】

[I heard there is a new song tonight? 】

The barrage scrolled quickly, and today, in less than three minutes, the number of people in the live broadcast room exceeded 20,000.

Jiang Congwen pretended not to see any of the complaints.

"Haha, that's right. I believe everyone has seen the live broadcast preview video I posted this afternoon."

"Not only will I bring you another new song tonight, but I'll also have a surprise message for you all."

【What surprise? Tell me about it. 】

【Speak quickly. 】

[Will they get back together? ]

[It’s really possible! ]

【Did your girlfriend come back to you after being touched? 】

【I advise the anchor not to turn back. 】

[I’m afraid you’ll be sad, and even more afraid you’ll get back together. 】

[I didn't get back together, why should you get back together? ]

[Impossible, absolutely impossible.]

[Sing the new song first, whether it’s a surprise or not is not important. 】

【Yes, sing a new song. 】

【What could be more surprising than a new song?】

Jiang Congwen saw that the number of people in the live broadcast room had reached 30,000 and did not delay any further.

"Well, without further ado, let me start with one of my signature songs for you all, and I'll sing new songs later."

After singing three songs in a row to warm up the audience, the number of people in the live broadcast room reached 40,000.

Seeing that the time was almost up, Jiang Congwen didn't delay any longer and went straight to the topic of the evening.

"The new song I bring to you today was written by my friend. Well, he is the same songwriter as "King of Karaoke" and "Transfer of Love."

"Here, I want to especially thank him for writing so many good songs for me."

[The same creator again? ]

[Envy, I also want to have such a good friend. 】

【Looking forward to it! 】

[Come on, I have prepared all the papers, let's sing. ]

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(End of this chapter)