Chapter 398 Seedlings
Jingning, Ruiyang Apple Base.

When the orchard was built three years ago, it was still unknown. In just half a year, this orchard has attracted widespread attention.

After Guo Yang left, this place became an orchard where fruit brokers from all walks of life frequently checked in.

Liu Chang, the boss of Changjin Fruit Industry, has been engaged in fruit trading for many years, but he still felt inexplicably shocked when he thought of the apple orchard he saw last time.

That day, he came to Chengchuan Town and happened to meet Tang Jingyu who was traveling in the mountains. Liu Chang actually didn't have much interest in e-commerce. His main purpose was to establish a good relationship with Jiahe through Tang Jingyu.

It would be best if we could get an order from Jiahe Ruiyang.

"Engineer Tang, has the sales plan for Ruiyang at Jiahe Apple Orchard been finalized?"

Tang Jingyu knew what the other party was planning, but for the Apple Double Eleven promotion in Jingning, he still had to rely on the cooperation of Changjin Fruit Industry.

The other party not only has domestic and foreign sales channels, but also has its own orchards. Jingning’s high-quality orchards all have cooperative relationships with Changjin Orchard.

E-commerce, as a new channel, is not recognized by most fruit farmers. High-quality orchards have high-quality products, and these people basically have no trouble selling their fruits.

Therefore, cooperation with Chang Jin is quite important to Tang Jingyu.

"Mr. Liu, the group's big boss went to the Ruiyang base some time ago. Ruiyang is likely not to be put on the Weilai field."

Liu Chang said: "That's a good thing. It's a pity to sell such good fruit through telemarketing. We should go the high-end route of exporting. Only exporting can bring the highest profit."

Tang Jingyu smiled and said, "Last time I mentioned Chang Jin's name in front of the boss and Mr. Qiao Hui, but the competition for Ruiyang is too fierce. Mr. Liu should have visited the base in the past two days. There are many fruit merchants and agents eyeing Ruiyang."

"I saw it. I saw it."

Liu Chang said: "But for a new variety, many people still have a lot of concerns."

Tang Jingyu asked: "What are your concerns? Is it that the fruit doesn't look good, or that it doesn't taste good? Once you have tasted Ruiyang, it's hard to let it go."

"But it is a new species after all, and no one is buying it now."

Liu Chang is a short and fat man who looks honest and easy to fool, but he is actually very shrewd.

"I advise you to act sooner rather than later." Tang Jingyu thought for a moment and told the latter about Ruiyang's plan to exchange five acres for a Mercedes-Benz, which surprised the latter for a moment.

"Let's take another look."

Tang Jingyu did not expect the other party to be so cautious.

The reason why Liu Changyi hesitated again and again was that Jiahe’s offer for Ruiyang was too high and exceeded his expectations.

The wholesale price at the origin starts at 6 yuan per catty.

Taking into account a series of promotion and tariff costs, the export price to the target country must be at least 10 yuan to make enough profit.

In Jingning, there are a total of 5 companies engaged in apple export business.

Liu Chang believed that no one else would dare to do it.

The best apple orchard in Jingning currently had an average wholesale price of only 2.8 yuan per catty last year.

Jiahe’s Ruiyang has more than doubled, and any fruit merchant will feel the pressure.

In the evening, the second phase of "Five acres for a Mercedes-Benz" was launched on time.

Because of Tang Jingyu's reminder, Liu Chang set up a follow-up and was reminded as soon as the program went online.

Then I watched this episode in front of the computer with people who were also following this program.

If the first issue is a summary, the second issue will move on to specific orchards and varieties.

The protagonists of this issue are undoubtedly Jiahe and Ruiyang.

The construction method of Jiahe Apple Base and the taste of Ruiyang are both very attractive, but Liu Chang is deeply touched by Guoyang's statement that the fruit is of the highest quality.

The export trade of any fruit is not that simple, as it involves various standards and tests.

Distributors are also needed to take these fruits to various exhibitions and competitions around the world.

This is how the initial channels were opened.

The most talked about is Zhu Xinli of Huiyuan Juice, who initially brought his fellow villagers to Zibo, Shandong Province to grow apples and make juice.

But encountered sales difficulties.

So he went to Germany alone to attend the exhibition without speaking English. With the help of international students, he finally got an order of more than 500 million US dollars.

Liu Chang's experience is not as legendary as Zhu Xinli's, and Changjin Fruit Industry is far inferior to Huiyuan Juice.

But in the field of apple distribution, Changjin Fruit Industry is well aware of how many important apple exhibitions and competitions there are around the world each year, when they start, etc.

Over the past decade, it was Changjin and four other fruit companies that took Jingning apples around the world and finally gained a foothold.

But it's just a place.

China is only a large fruit-producing country, but is far from being a strong fruit-producing country. Its competition in the world fruit industry mainly relies on price advantages.

In addition to its high quality, Jingning apples rely more on the extremely cheap local labor costs.

However, when it comes to premium fruits that rely more on quality, not only Jingning apples are struggling, but other fruits from other regions are also having a hard time.

Therefore, when the second issue spent a lot of space on the cultivation of top-quality fruits, Liu Chang was quite touched.

"Ruiyang's taste and nutrients are now as good as Aifei's. As the best maturity period arrives, its fruit quality will be further improved..."

When he heard this, Liu Chang was suddenly shocked.

Can Ruiyang be compared with the beloved concubine?
That is one of the best apples in the world. The authentic Apple is only produced in three regions in the world, and the price is ridiculously high!

How can Ruiyang compare?

Taste? Nutrients? Appearance?

Liu Chang closed his eyes and savored the taste. Ruiyang's sweet and juicy taste appeared accurately in his mind again.

I swallowed unconsciously.

It really is something that haunts my dreams.

What about Aifei? Liu Chang spent a lot of money to taste Aifei apples at a European apple exhibition two years ago. His memory is a little vague, but if he compares it with Ruiyang, he finds that the two seem to have many similarities, and the aroma of Ruiyang is even more prominent.

"No way!" Liu Chang muttered to himself.

After watching this episode twice more, Liu Chang became a little undecided and made several phone calls in succession.

In the end, they unanimously decided to delay it a little longer. There was still more than a month before maturity, so there was no need to rush and get slaughtered.

But after lying in bed, Liu Chang always felt a little uneasy.

"Let's go check the base tomorrow."

...

The next day, Liu Chang thought he had arrived early enough, but someone arrived earlier than him.

On the gravel road outside the orchard, there were seven or eight cars of various colors parked one after another.

Some of them look very familiar at first glance.

"Lao Liu, you are here too?"

Hearing someone calling him, Liu Chang turned his head and saw a familiar fruit merchant. "Old Duan, didn't you swear solemnly last night that there was no rush?"

"Look, you're anxious again." Old Duan smiled and said, "Last time, everyone said that the orchard in Miaobao was too expensive, but in the end, their bids were higher than each other. Now, if you don't go there in person, you won't be able to sleep at night."

Liu Chang: "I really didn't sleep much last night."

As they chatted, the two walked into the orchard, testing each other's background, but were soon attracted to the apple orchard.

"It looks even more tempting than it did half a month ago!"

"When the frost and snow come, the apples will look different every day."

Liu Chang carefully felt the changes in the orchard. What he said was attractive was not only the appearance, but also the aroma. The aroma of the apple orchard was stronger than it was half a month ago.

According to Five Acres for a Benz, aroma is the most direct external sign to judge fine apples and top-quality apples.

The stronger the aroma, the better the soil's physical properties such as organic matter.

No one doubts the soil here. According to the video introduction, the orchard here has never given up on transforming the soil over the past three years.

Extremely high levels of organic fertilizer are applied in combination with raw grass cultivation. This year, earthworm manure was applied and earthworms were introduced to improve the soil.

A series of measures have changed the soil to what it used to be.

Due to standardization and mechanization, Jiahe's self-assessment of the orchard is that it has not reached the best, but it still believes that Ruiyang has reached the standard of top-quality fruit.

Because Jiahe is confident in the Ruiyang variety.

Breeding + planting investment + planting technology, plus what he saw and heard, Liu Chang gradually came to accept the judgment of "top-quality fruit".

After taking a few glances, Liu Chang walked towards the management room of the orchard.

There were many people who had the same idea as him. When he arrived, he could already see quite a few people standing here in groups of three or four.

Especially there were a few white people among them.

This aroused Liu Chang's vigilance.

Did fame spread so quickly?

After chatting with people around him for a while, Liu Chang felt the pressure.

The companies and fruit brokers who came here no longer have any doubts about the quality; their only concern now is the price.

And as the warm autumn sun rose, more and more agents gathered in front of the management house.

It was not until after 9 o'clock that Qiao Hui, the head of the base, finally arrived.

"Sorry, everyone, I'm late."

"Boss Qiao, you did this on purpose!" someone shouted, "You knew there were a lot of people here today, so you wanted to leave us alone."

"Or is it that Jiahe has its own supermarket and has never thought about expanding into a larger market?"

Qiao Hui said: "Rui Yang will indeed enter Jiahe Supermarket, but it also needs partners. However, the price will not be compromised. Those who cannot accept it can leave first."

The crowd was noisy, and someone shouted, "Since we're here, we naturally want to see some fun."

"Yes, Mr. Qiao, you can't chase people away, right?"

"How can that be possible!" Qiao Hui said, "If you want to stay and take a look, I'd be happy to do that, too."

Two more cars stopped on the gravel road outside the orchard. Qiao Hui paused and said, “There are 3000 acres in total. This year, the estimated yield per acre is about 3000 catties, a total of 900 million catties of goods.

Of course, Jiahe also has an apple base of the same size in Shaanxi Province, Xinjiang Province, and Shandong Province, and the situations are similar.

Therefore, this year Ruiyang has a total of 3600 million kilograms of goods.

This is not a small amount for a new variety, but it is not a large amount for high-quality fruit either.

Plus, Jiahe also has sales channels in China, so Ruiyang only needs two partners targeting exports.”

"Shh..."

The crowd of onlookers murmured in dissatisfaction.

In the whole Long Province, there are only a few companies capable of doing apple export business, which is equivalent to naturally excluding others.

Qiao Hui is very familiar with these people.

From the moment the price came out, many people were eager to join in the fun.

There are only a handful of fruits in the country that can be sold at high prices at this time, and many people are still skeptical about how big the market for high-end fruits is in the country.

But they might as well take a look. Especially with the promotion of five acres for a big Benz, this is a brand new experience for many people.

Moreover, Jiahe seems to be more interested in selling saplings.

Qiao Hui said: "The rules are very simple. First, there must be an export channel. Second, you have some time to consider the quotation."

A voice came from the crowd, "Can you make an offer now?"

Qiao Hui looked in the direction of the voice and saw, "It turned out to be Mr. Liu from Changjin Fruit Industry. Well, now we welcome all bosses to make quotations."

"Old Liu, is this the decision?"

"Why don't we wait and see? There's still time. Let's wait until the fruit reaches its peak flavor."

People kept trying to persuade Liu Chang, but when he thought of his beloved concubine Apple and the many competitors in front of him...

"No more waiting." Liu Chang looked at Qiao Hui and said, "I can offer 8 yuan per kilogram, targeting the European market."

"Are you crazy, Lao Chang? The price has been raised by two yuan!"

"Mr. Smith also offers 8 yuan per catty, for the North American market." This time it was the translator next to the white man who spoke.

"Fuck, how can others play!"

The crowd was in an uproar.

In fact, Liu Chang was not absolutely sure that he could promote Ruiyang in Europe, but he felt very good at the moment.

...

Guo Yang stood on the edge of the crowd. Next to him was a middle-aged man in his fifties who looked like a simple farmer.

It was Zhu Xinli of Huiyuan Juice.

Even though he had heard Professor Ma Fengwang praise it and had watched related videos, Zhu Xinli was still shocked when he first saw the orchard.

It wasn't until he saw the many agents watching that he came to his senses.

"Mr. Guo, it's a shame that Jiahe didn't acquire Huiyuan Juice. This standardized and large-scale production model can reduce the cost of juicing to the lowest level."

Guo Yang smiled and said, "It's not that Jiahe doesn't want to acquire it, it's that the price is too high. The premium that Coca-Cola offered to Huiyuan is too high."

Zhu Xinli stared at Guo Yang: "How much can Jiahe give?"

Guo Yang shook his head and said nothing. He had given the price a few months ago, 30 billion, which was five or six times the offer from Coca-Cola.

At this time, Zhu Xinli still had hope for Huiyuan and it was difficult for him to agree, nor did he want to waste his breath on it.

"Didn't Mr. Zhu come here to see the varieties?"

Zhu Xinli pointed and said, "Just look at these fruit brokers. They are more sensitive to the market, so this variety cannot be fake."

On the way back, Guo Yang received a call from Zhu Xinli, so he detoured back to Jingning and accompanied him to visit the Ruiyang base.

Even after the acquisition was rejected, Zhu Xinli still insisted on his big agriculture strategy.

The most important part is the millions of acres of orchards upstream.

This is one of Huiyuan's most important resources.

During a conversation with Professor Ma Fengwang, Zhu Xinli learned that a new apple planting model had emerged in China that could significantly save costs, and he became interested in it.

After further questioning, I found out that it was an acquaintance.

Hence this journey.

Guo Yang smiled and said, "Let's take a look at the orchard and taste the fruit first, otherwise Mr. Zhu will complain that the saplings are too expensive."

Zhu Xinli was surprised and asked, "Is it very expensive?"

"It's not cheap." Guo Yang said, "President Zhu, go and take a look and you'll know."

A group of people walked around.

Zhu Xinli's eyes would occasionally look towards the apple tree that was full of fruits. It was really very serious, and it was festive just by looking at it.

Mechanization, scale, labor saving...

If it is used for juicing, without bagging, mechanized harvesting and transportation, and then directly put into the production line, the cost per pound of fruit can be as low as 30 or 40 cents?
Coupled with Ruiyang’s high yield, flavor, and nutrients, there is really room for imagination.

"Boss Zhu, the nursery is inside."

Zhu Xinli looked towards the nursery and was slightly stunned. "Such big seedlings?"

"This batch of seedlings is planned to be cultivated for two years. They will bear fruit in the second year after planting. By managing them in the nursery for one more year, we can save land costs and bear fruit faster."

Guo Yang smiled and said, "It's just a little more expensive."

"How much is this one?"

“50 yuan per plant.”

Zhu Xinli turned around and looked at the apple orchard carefully, his brows deepening little by little.

"You are robbing me of my money, Mr. Guo!
According to the dwarf rootstock and dense planting model, 200 apple trees can be planted per acre, so the cost of seedlings reaches 1 yuan per acre.

If Huiyuan Juice wants to build 1 acres of Ruiyang Orchard, it will need 1 million yuan, and 10 acres will cost 10 billion yuan.

I can’t stand it, I can’t stand it at all!”

Zhu Xinli shook his head repeatedly and said, "It's so expensive, can you sell it?"

Guo Yang smiled and said, "There aren't many two-year-old seedlings. If we can't sell them, Jiahe will just have another orchard."

Zhu Xinli asked: "How many of these seedlings are there in total?"

"20 plants, about acres of seedlings."

"I want half." Zhu Xinli waved his hand and said, "From now on, you can't touch the seedlings on this side."

Guo Yang asked curiously: "I have never figured it out. Does Huiyuan need such good apples to make juice?"

"It's not possible for me to do fruit business!"

Guo Yang reminded: "Mr. Zhu, the planting industry is very risky, and the strategic layout of large-scale agriculture requires more self-sacrifice. The cycle of recovering costs is very long, which is a test of the company's cash flow."

"Mr. Guo is not optimistic about Huiyuan's agricultural strategy?" Zhu Xinli raised his eyebrows, thinking that the other party looked down on him.

Although the planting industry is risky, he believes that with nearly 20 years of experience in the fruit industry, he can easily cope with it.

Guo Yang was not polite. "If Coca-Cola successfully acquires Huiyuan Juice, I think Huiyuan Holdings, under the leadership of President Zhu, will be able to survive with this cash."

Zhu Xinli sighed. The rejection of the acquisition had indeed completely disrupted his plans.

"It is too late to back down now. In order to sell to Coca-Cola, Huiyuan Juice's distribution channels have been greatly streamlined in the past year. If it returns to its main business, it can only become a second- or third-rate company.

Guo Yang: “But the Huiyuan brand is still there.”

"Then why doesn't Jiahe buy it?"

"Too expensive."

"..."

"Why don't you think about it again? Now Jiahe is still willing to pay 30 billion to buy Huiyuan Juice. After another year or two, it may not be worth the price."

"Huiyuan is also preparing to enter the sea buckthorn juice industry."

"Oh."

"Jiahe is not in a hurry at all?"

"Huiyuan, please consider buying Jiahe's seabuckthorn seedlings. I guarantee that you won't find such good seabuckthorn seedlings anywhere in the country."

"Um... Mr. Guo is willing to sell this. Ji Xiaobai is very popular now."

"Hahaha, you underestimate me." Guo Yang laughed nonchalantly, "As long as anyone is willing to participate in the construction of the sand industry, Jiahe will definitely not be selfish."

Zhu Xinli praised sincerely: "It has a good pattern."

Guo Yang did not know that according to historical trajectory, Huiyuan would also enter the sea buckthorn industry on a large scale two years later, build hundreds of thousands of acres of sea buckthorn bases in Xinjiang Province and other places, and transform large tracts of Gobi desert into oases.

At its peak, Huiyuan owned more than 10 million mu of high-quality orchard bases.

However, Huiyuan's agricultural strategy of integrating the three industries requires huge financial support and long-term investment, while Huiyuan can only rely on the declining juice business for transfusions.

This is clearly a case of a small horse pulling a big cart.

In the end, Huiyuan’s capital chain broke, and Zhu Xinli went from being a hero to a deadbeat.

Guo Yang is not aware of all this, but that does not prevent him from knowing the importance of cash flow to large-scale agriculture.

"If you need anything someday, you can come to me first, but I won't hesitate when it comes to bargaining."

"it is good."

Zhu Xinli nodded. Huiyuan's situation was far from that point now, but he was not stupid enough to reject the goodwill that Jiahe had taken the initiative to show.

For Jiahe, the original Huiyuan Juice brand is very valuable.

But now that Ji Xiaobai has emerged, the brand value of Huiyuan Juice has been greatly reduced, and it is even more impossible to buy it at a premium.

In comparison, Huiyuan Agriculture and Huiyuan Holdings are more attractive to Jiahe.

Therefore, Zhu Xinli plunged into the planting industry, and Guo Yang was actually happy to see it succeed.

If successful, Jiahe will have more income from seedlings; if failed, it may have the opportunity to acquire Huiyuan's high-quality orchards.

...

"Boss, the second episode's playback volume has exceeded 5!" This was the message Yuan Hua sent to Guo Yang, along with a screenshot.

Guo Yang is already quite satisfied with this result.

Moreover, this influence has been transmitted to reality, and Ruiyang has shown a trend of becoming popular before it goes public.

In the comments, some people have expressed their eagerness to try it.

More people are eyeing the seedlings.

More and more people have contacted Tianhe Seeds through the phone number left and booked Ruiyang seedlings. With Ruiyang's listing, this momentum will continue to expand!

Two-year-old seedlings are sold at 50 yuan per plant, and one-year-old container seedlings of Tianhe are priced at 30 yuan per plant.

Ordinary apple seedlings are only 10 yuan per plant, while Ruiyang’s is three times that much, but many people are willing to accept this price.

First of all, the quality is not at the same level.

The root systems of virus-free container seedlings are much stronger than those of outdoor seedlings. They also take longer to recover after transplanting and have a higher survival rate.

Secondly, Jiahe’s container seedlings still use nutrient soil, which also has advantages in terms of portability and nutritional content.

In addition, there is scarcity of varieties.

At this price, the profit per plant is only a little more than half, isn't it high? !

There are only more than 2600 million mu of apple trees in the country. Even if one-third of them are replaced by Ruiyang, the profit will be less than 100 billion... Hiss, this profit is incredible!
Although I know it is unrealistic, I still have to have dreams.

Guo Yang: Okay, keep up the good work!
Yuan Hua: It’s already in Sichuan Province. I have a feeling that Rice Field Hydrangea will also become popular, as will Lingyan. Zhou Shu also spoke highly of Lingyan.

Guo Yang: OK, follow the rhythm, and don’t keep promoting Jiahe’s varieties. You can insert some other varieties. Remember to control the video quality.

Yuan Wen: Haha, okay, when I think about how many millionaires will come from this show in the future, I get very motivated!
There are certainly many millionaires, but there are also no shortage of millionaires.

This is an industry that relies on luck, timing, and hard work. Jiahe not only acts as a mentor for getting rich, but will also draw more nutrients for its own development.

(End of this chapter)