Chapter 406 Weilai Farm Double Eleven
“To buy safe grain and oil, go to Weilai’s fields.”

"The Guoliang Tunhe diced tomatoes are sweet and sour, and every bite is a treat for your taste buds - on November 11, Guoliang Tunhe tomatoes are on sale at a 11% discount in the Weilai field."

"Snapped!"

Zhao Pingyuan slammed his hand on the computer desk, his face livid with anger, "This is too much!"

In the office, Marketing Director Nan Jin tried to say, "Mr. Zhao, don't be anxious."

"How can I not be anxious? The foundation of the wall has been dug deep into the interior!"

Zhao Pingyuan looked at everyone in the marketing department and said, "Our own brand is on someone else's website. This is a slap in the face of my shopping website!"

Nan Jin said indifferently: "I also sell canned tomatoes on my website, and it's hard to say how effective Weilai's promotion will be this time!"

"My dear President Nan, the situation is urgent!"

"Who among those who have the habit of online shopping doesn't know about this event?" Zhao Pingyuan said anxiously, "Once this event starts, won't all my users outside the online shopping system run away?"

"There's nothing we can do, Mr. Zhao." Nan Jin was quite helpless, "The budget is only this much."

Zhao Pingyuan suddenly felt a headache.

WoMai.com is a project carefully prepared by Guoliang, and the group also attaches great importance to it, with all the funds, products, etc.

But unfortunately, there is an unreasonable opponent who has been working on this track for several years.

Advertisements related to Double Eleven are all over the internet.

The most infuriating thing is that the Tunhe Tomato, an internal brand of Guoliang, was taken away by someone. This is a slap in the face!
Not to mention whether it would be too late to apply for marketing funds, it would be difficult to get approval with this level of investment.

Don’t you consider the output when investing?

"Keep an eye on it!" Zhao Pingyuan said, "I hope the results of Double Eleven are not ideal."

Zhao Pingyuan had just returned to his office when the phone rang. It was his former colleague, Fang Hong, now the general manager of Fulinmen.

"Pingyuan, tomorrow is the Double Eleven promotion of Weilai Tianjian. I wonder if there are any new activities on the Internet."

Zhao Pingyuan calmed himself down and said, "There have always been activities!"

"150 yuan off for every 30 yuan spent? That's not very useful. Pingyuan and Weilai Tianjian are half price directly, and they give more subsidies."

Zhao Pingyuan raised his eyebrows, "How about Fulinmen give some discount, not half price, 20% discount will do."

Fang Hong smiled and said, "Cereal and oil sales are booming offline right now, and edible oil prices have been rising. It's hard to make some money, so I won't give discounts. Besides, it's hard to say how well online grain and oil sales will perform."

Zhao Pingyuan: “…”

People are not optimistic about the e-commerce sales of grain and oil, but they are always paying attention to every move of Double Eleven. Is the grain and oil industry's fear of Jiayi so serious now?
“I don’t have the budget to buy an internet connection.”

"Even if there is, it is far less powerful than Jiahe's. We can only avoid it."

Zhao Pingyuan finally said indifferently, "May the best of luck to you. Now we can only hope that Weilai Tianjian doesn't sell too well!"

...

From the preheating to the current large-scale publicity and promotion, Weilai Tianjian’s Double Eleven promotion has already attracted the attention of Zhang Yong, president of Taobao Mall.

Similar to the history of the original time and space, Taobao Mall also launched the Double Eleven promotion, but it was also a helpless move.

Lin'an, in a conference room of Alibaba.

Zhang Yong, Dai Shan, Taobao Mall Chairman Zeng Ming, Alibaba Chairman Jack Ma and others were all there.

Zhang Yong's face was solemn, "NIO Tianjian not only carried out large-scale publicity and promotion, but also provided 1 million yuan in channel subsidies to merchants participating in the promotion.

In comparison, Taobao Mall’s efforts are extremely limited.”

Zeng Ming asked: "Where does the money for farmers come from?"

"The parent company injected capital." Zhang Yong pondered, "I heard that after this, Huinong.com is likely to start financing."

As soon as these words were spoken, the atmosphere at the scene became a little tense, and even Jack Ma frowned.

Financing means that Huinong.com is likely to want to move beyond the agricultural sector and enter a larger market.

Alibaba Group Vice President Lu Zhaoxi then looked at Jack Ma.

"It is time for Taobao to learn from Huinong.com and separate its B2C and C2C businesses. The management and operation advantages of this are obvious."

Compared with Huinong.com and Weilai Tianjian after their separation, Taobao Mall, which focuses on B2C at this time, is just a section opened up within Taobao.com.

"Should we wait a little longer and see the effect of Double Eleven?" said Lu Shan, who is in charge of the public service platform.

"That's right. Even though Huinong yells loudly during Double Eleven, it's hard to say how effective it will be!"

"With publicity and promotion, and subsidies to brands, Huinong.com has invested a lot, and it is hard to say whether the brands participating in the promotion will make money."

"It's just one more day. There's no need to rush this day."

There are different opinions.

Sudden.

"Tear it down!" Jack Ma said loudly, "No matter what the result of Double Eleven tomorrow is, it must be taken down! Alibaba must stay vigilant and innovate at all times!"

Lu Zhaoxi smiled and said, "The B2B of Huinong.com and the B2C of Weilai Tianjian have indeed improved their efficiency after the separation."

Jack Ma asked again: "So what do you think will be the result of tomorrow's Double Eleven?"

"It's hard to predict, but it's very difficult to make the returns greater than the investment," said Lu Zhaoxi.

Jack Ma nodded. He thought so too. Double Eleven was not only the first time for the platform, but also the first time for all consumers.

It’s not easy for Weilai Tianjian to become an overnight success!
...

This was destined to be a restless night.

Heavy snow has occurred in many places in the north for many days in a row, and the south has also ushered in a cold wave ahead of time!
Countless people stay at home and don't want to go out, sitting in front of their computers or holding their mobile phones, surfing the Internet, and then they will notice a message.

At midnight tonight, NIO Tianjian’s Double Eleven event will be launched.

This online shopping promotion, which was preheated early and promoted throughout the entire network in recent days, has already attracted a lot of attention, and countless online shopping users are ready to try it out.

Major brands are also making final preparations with trepidation.

The banana business office of Golden Spike Agriculture in Long An, Nanning, Guangxi Province.

Several staff members were constantly fiddling with computers, and Chen Jinsui, the boss of Jinsui Agriculture, was walking back and forth, and the atmosphere seemed a bit solemn.

After a while, one of the guys wearing glasses took a moment to drink some water.

Chen Jinsui then asked, "Mr. Zhao, are you sure this time?"

"Do your best."

The man, known as Zhao Gong, said: "Not many people bought bananas through e-commerce in the past, but this time we did everything we could."

"Please." Chen Jinsui said sincerely, "This banana market can't be delayed any longer."

"It can't be delayed any longer."

That’s right, your cousins’ bananas are unsaleable again.

Even though he has seen many scenes of unsold products, Huinong sales agent Zhao Zhiye feels helpless.

My cousins ​​really have a lot of bad luck.

Thanks to the increase in planting area and the promotion of good varieties and good methods, my cousins ​​have had a bumper harvest of bananas.

But the recent snowstorms in the north and cold waves in the south have cast a shadow on banana sales, and prices have continued to fall.

10月下旬均价1.4元/kg，11月初就只有0.9，如今普遍0.6元/kg。

According to years of experience, long periods of snowy weather in the north will reduce consumers' demand for bananas. Consumers are reluctant to go out, so where can they buy bananas?
There will also be local traffic disruptions in the south.

Jinsui Agriculture is relatively good, as it has built a cold storage and has always been committed to scale, standards and branding. Its selling price is still 1.7 yuan per kg.

But no banana farmer likes to have unsalable bananas.

Jinsui Agriculture could also be affected at any time, but the emergence of NIO's field e-commerce has brought Chen Jinsui a new attempt.

Like him, there are several other places in Guangxi Province that are paying attention to NIO’s field promotions.

It is said that the leaders above have also noticed the poor sales of bananas in Guangxi Province. If there is no way to solve the problem, our cousins ​​will be exposed across the country again.

Online shopping at Weilai Tianjian has given new hope.

In the capital city, the cold wind was howling and heavy snow covered the streets.

The office floor of Huinong.com is still brightly lit as it conducts the final check to fill in the gaps.

Guo Yang and Qu Sheng also walked around from time to time to cheer everyone up. They didn't return to the office until almost 11 o'clock, when they made a cup of tea and relaxed.

After Qu Sheng entered the room, he sat in front of the computer.

Guo Yang took a sip of hot tea to calm himself down, then he made a cup for Qu Sheng and handed it to him.

"very nervous?"

"Of course I'm nervous!" Qu Sheng also took a sip, but was scalded by the boiling tea and grimaced.

"We have put a lot of effort into this project, with many local brands participating and so much resources and money invested. If it fails to meet expectations, it will be a fatal blow to Huinong."

Affected by the financial crisis, even the leading platform Alibaba has suffered dismal performance.

This time, however, Double Eleven, led by NIO Tianjian, has put almost all of Huinong’s chips on the line.

If it falls short of expectations, not only will the financing prospects be worrying, but what to do in the future will also be a big problem.

Qu Sheng was very anxious, but Guo Yang was slightly calmer.

First, we have confidence in the Double Eleven event, and second, we have the confidence. So what if the promotion is not as expected?
Just keep Jiahe!
But when the words came to his lips, he changed his mind and said, "Come on, the time to reap the fruits will come soon."

At this moment, Fengkai's agricultural machinery and drones, Jahwa's Herborist and Yuze, Jiahe's grains, oils, rice, flour and meat, Jixiaobai, Jingning apples, Tunhe tomatoes...

And finally, the clothing, home textile and other brands were brought in.

There are more than 1700 participating agricultural product stores alone, and almost all the agricultural products you can think of can be found in the promotion.

...

In a residential area in Shanghai, the news was being broadcast on TV.

"Recently, various departments have launched a joint action to crack down on waste oil recycling..."

"Too crazy!"

"boom!"

A pair of large hands slammed on the sofa, and the middle-aged couple watching TV were both disgusted by the paste on the screen.

"Who dares to eat out now?"

"So try to eat at home, or eat in the company cafeteria." The woman Fu Shan said, "I'll cook for you."

"It's the only way." The middle-aged man shook his wife's hand, "It's just that you have to work hard."

"fine."

After watching the news, the man said, "Let's go and have a rest."

"You go first. I have to stay up a little late tonight." Fu Shan said, "There is a promotion for grain and oil online. I have to stock up more tonight."

The man thought for a moment and asked, "Double Eleven on Weilai Field?"

"Yes, there are many high-quality agricultural products on sale today, and grains, oils, rice and flour are indispensable, all of which are branded products!"

"Jiahe's grain and oil are indeed guaranteed, but do you know how to buy them online?"

"Hey, I can even steal vegetables, so why can't I do online shopping?"

The man went to sleep, and Fu Shan also came to the computer and opened the page of Weilai Field, waiting and thinking.

Out of trust in Jiahe, Fu Shan wants to buy a lot of goods this time, which adds up to several thousand yuan.

You can save a lot in this promotion.

Finally, midnight arrived.

Fu Shan, who had been preparing for a long time, clicked the checkout button immediately. After a slight pause, the shopping cart was emptied.

Inexplicably, it feels refreshing!

At the same time, the building of Huinong.com was also busy.

As it approached midnight, the number of visits to Weilai's farm suddenly increased. At midnight, the pressure on the entire server reached its maximum.

The number of orders also surged at this moment.

The transaction volume is tens of thousands of yuan per second!

Guo Yang could feel the restlessness just by sitting in the office.

In less than 10 minutes, the transaction volume of NIO Tianjian's entire platform exceeded million yuan!
An hour later, Qu Sheng's ecstatic voice came again, "The transaction volume in the first hour exceeded 3 million yuan!"

Guo Yang smiled and said, "Congratulations."

"Drones have made a great contribution!" Qu Sheng said excitedly: "Fengkai's drone orders are beyond imagination! Add to that the price, and sales are soaring!"

"The enthusiasm in the early morning is probably going to die down." Guo Yang said, "We'll continue during the day tomorrow and keep up the promotion."

The transaction volume in one hour was 3 million yuan.

This is undoubtedly a successful number.

It was not in vain that Huinong.com invested so many publicity resources, and the major brands of Jiahe also made sufficient profit concessions for this.

Especially drones.

Participating in NIO’s Weibo topic event will give you a chance to buy a phone for RMB 1, with % off on all items… The popularity of the event has already reached a peak.

The original price of a plant protection drone is 5 yuan, and the aerial photography drone is nearly 5 yuan, but now you can buy it for yuan or yuan.

Countless people are looking forward to it.

Then, at this moment, it broke out. During the day, the snow continued to fall heavily.

Many people went to work in the snow as usual, but something seemed different.

Some people browse the news first after arriving at the office. There are still many reports from various places about cracking down on waste cooking oil and destroying underground dens.

Netizens were also outraged, but there seemed to be something a little different.

"Hey, Sister Zhang, did you go to Weilai Field last night?"

"I bought some cooking oil." Sister Zhang smiled and said, "This is the first time I bought oil online. Let's see the effect."

"That's definitely better than gutter oil."

"Yes, it is a big brand after all."

More and more people finally noticed what was different, and NIO Tianjian’s Double Eleven promotion started.

There are more billboards on the streets, at bus stops, outdoor advertisements, and in building elevators. Even when you go online, there will be pop-ups reminding you that it’s time to go shopping.

Okay, let's go for a walk.

When you click on the NIO Tianjian page, a huge "3% off on all items" advertisement pops up. The sales exceeding million in the first hour stimulated the nerves of many people.

On NIO’s Weibo, topics related to the Double Eleven promotion also became popular.

Over 3 million in a single hour!
Drones are selling like hotcakes!

Tens of thousands of unsaleable bananas in Nanning were sold!

Small grains from Huanxian, a small county on the frontier of the desert!
Someone ordered a drone for only 1 yuan by participating in the event!

Topics related to Double Eleven are almost flooding the screen.

This popularity has also spread to portal websites such as Huinong.com, Sina, NetEase, Tianya, and Penguin.

Under the influence of this popularity, with problems such as gutter oil and food safety emerging one after another, more people began to flock to NIO's fields.

Sales are also rising steadily.

Nanning, Longan.

When the Guangxi Provincial Department of Agriculture heard that Jinsui Agriculture sold tens of thousands of orders in one night, it could no longer sit still.

Zhang Mingpei, the leader of the agricultural department, came to the office building of Jinsui Agriculture.

At this time, in the cold storage, workers were busy sorting and packing, and the place was crowded with people.

The accompanying county leader asked, "Chen Jinsui, you sold tens of thousands of bananas last night. How much did you sell them for? How many have you sold now?"

Chen Jinsui looked at the people who came and said, "Last night we sold more than 5 orders, more than kilograms of bananas, with sales of to yuan. As for now, I haven't checked it out yet!"

"How can we not keep an eye on such an important matter?"

"The platform said that packaging and delivery are also very important. Whether we can retain customers for a long time depends on this time. If we do a good job this time, users will continue to place orders."

Zhang Mingpei nodded, "Yes, we can't be careless about packaging, we should try to make it a long-term business!"

Over 200,000 kilograms were sold in one night, worth three or four hundred thousand yuan.

This is just a store!
Zhang Mingpei was very excited and rushed to the office to take a look. It turned out that only three or five people were able to achieve such a huge sales volume.

Double Eleven may only last for one day, but this way of selling bananas can be used to do more.

According to preliminary estimates, out of the 115 million acres of bananas this year, at least 60 acres are still on the trees, waiting to be picked.

If only part of it could go first, then that’s good enough!
...

Magic City.

Home conference room.

Ge Wenyao, Wang Zhuo, Song Guihu, Chen Zhicheng and others gathered together.

Wang Zhuo asked: "Old Song, have you ever regretted anything?"

"Even if there is no brake, the maximum limit for Herborist's online sales is only 3 to 4 million yuan."

Due to opposition from offline channel dealers, Herborist’s online promotion came to a halt at the last moment of its publicity sprint.

However, Song Guihu still insists that offline channels are more important.

Ge Wenyao agrees with e-commerce. He is also a loyal user of Weibo and knows that the Double Eleven shopping spree is very popular on the online platform.

But Herborist is indeed one of the basic brands.

"Where is Yuze?" Ge Wenyao looked at Chen Zhicheng, the person in charge of the Yuze brand.

"The order volume for all three products has exceeded 5000." Chen Zhicheng smiled and said, "Quanwang is already urging the release of new products."

"Hey, you're more anxious than us." Ge Wenyao also smiled with satisfaction, "But the products are indeed a little less. If it weren't for the cooperation with Quanwang, Yuze would only have one moisturizing lotion product. Shiseido's DQ series, when it came out as a drugstore cosmetic, had 25 products."

Wang Zhuo on the side also smiled.

"The product positioning has also been improved. The original price of Yuze Moisturizing Lotion was 88 yuan, but now the price range has been raised to 200-360 yuan, which is in direct competition with Vichy, Avène and La Roche-Posay."

“The price is the same, but I believe Yuze’s products are better!”

"Yuze's remaining products must also be accelerated."

“Indeed, three products are too stable.”

"The King of All is pushing for new products, isn't it just to speed up the pace of acquisitions?" Ge Wenyao said, "I'll shamelessly go and urge the State-owned Assets Supervision and Administration Commission again."

It has been less than a month since Yuze was officially launched, and the feedback from all aspects has been good. Now his online performance has given him reassurance.

The earlier the remaining products are launched, the sooner they can capture the market.

As for its other brand series, as long as Jiahe comes in, it will be able to launch more competitive product series.

Song Guihu, who was in charge of Herborist, was stunned when he heard the discussion about Yuze.

The order volume for the three products has exceeded 5000, which is 1.5 orders. Even if each order is 200 yuan, the total amount is 300 million yuan!

There's still a lot of day left!

Just then, Ge Wenyao's phone rang, "Hey, Jiahe can't help it, it's Mr. Guo calling."

"Boss Ge, Yuze has made a good start. Can we move on to the next step now?"

"Haha." Ge Wenyao smiled, "Jiahe is full of confidence!"

"Actually, I'm not that confident. The King has been in contact with Hansu and Proya!"

Ge Wenyao froze.

"Jiahua will definitely be put up for sale by the end of the year at the latest."

"It's a deal. I'll wait for you for more than a month. Toot-toot..."

"I meant before the end of the year, not before New Year's Day..." Ge Wenyao said in a daze: "Never mind, a month should be enough."

...

Beijing.

The heavy snow was still falling as Guo Yang listened to Qu Sheng's report.

"As of 12 noon, the brands with the highest sales were Fengkai and DJI, which were far ahead, with sales exceeding 5000 million yuan."

“Others, there are still several companies that have the potential to exceed 10 million in sales.”

“Most agricultural products only have sales of a few hundred thousand, but there are too many stores!”

Guo Yang buried his head in looking at the data that was roughly generated. The most dazzling data were from Fengkai and DJI.

But the potential of agricultural products cannot be ignored.

Guo Yang pondered and said, "The Guangxi Provincial Department of Agriculture called and said that the northern part of the country is experiencing continuous snow and ice, and the trend of Guangxi bananas being unsalable cannot be stopped."

"The promotion has been postponed, and Zhang Wen has already contacted wholesalers on Huinong.com." Qu Sheng replied.

The price of bananas in northern supermarkets is generally 3 to 4 yuan. Even if it is discounted by %, there is still a profit after removing the platform subsidies.

At least it's better than rotting on a tree or in your home.

After noon, NIO Tianjian once again announced its Double Eleven sales: 8.73 million!
This indicates that the single-day transaction volume will definitely exceed 10 billion yuan!

People who followed the sale were stunned by the popularity.

People gathered around to watch.

In the afternoon, sales continued to grow steadily, and in the evening, this first Double Eleven event once again reached its peak.

Place the order directly after selecting during the day.

I was overwhelmed by the choices even though I didn't make the right one.

People who surf the Internet will be bombarded with various advertisements at any time. Under the repeated temptations, some people can't help but jump to Weilai's field.

Guo Yang spent the afternoon and evening answering various phone calls.

He didn't stop his busy work until the dust settled, and NIO Tianjian also delivered a jaw-dropping result.

Transaction volume: 19.36 billion!
The number of orders is even more staggering. The number of orders for agricultural products has exceeded 1900 million, with an average order amount of about 85 yuan!
Agricultural product sales on a single day exceeded 16.15 billion yuan.

The remaining products include drones and agricultural machinery, with a total sales of 3.21 million yuan!

Guo Yang looked at the data statistics given at the first time.

In addition to the platform advertising of Weilai Tianjian, the Jiahe Group’s various sub-brands have also been conducting long-term preheating on various online channels.

The final results were also the most dazzling. The Fengkai Group exceeded 1 million yuan and took the lead.

Several other subsidiaries, including Jiahe Grain and Oil, Jixiaobai, and Hexi Milk, also exceeded the 10 million mark.

Driven by the gutter oil incident, Jiahe Grain and Oil’s sales exceeded 2000 million yuan.

In addition to the Jiahe Group, Jahwa, Vancl, Home Textiles, etc. also performed well.

"Tunhe tomato sales volume 623 million yuan?"

"Yes." Zhang Wen, who was familiar with the situation, also found it funny. "Tunhe tomatoes have a good reputation. In addition, it may be the only canned tomato brand."

They even advertised...

Guo Yang groaned and said, "Who cares? Now we're going to have a good show."

Soon, the results of NIO Tianjian’s Double Eleven promotion were made public.

And it quickly became a new hot spot.

19.36 billion yuan, more than 2000 million orders, and more than 1900 million orders for agricultural products... Any number is enough to trigger heated discussions in the industry.

The brands that refused to participate in the promotion are now regretting it so much that they are slapping their thighs.

Weilai Tianjian’s development of fresh food e-commerce has also made other platforms eager to get in on the action, while competitors in the same field are terrified.

In the office where I buy online, there was a cold wind blowing outside the window, and the lights were on inside the house, but the atmosphere was so quiet that it was a little eerie.

Zhao Pingyuan's eyes were like torches. "Why are you all silent?"

After a while, someone said in a mosquito-like voice: "The gap is too big."

19.36 billion yuan is a number that is beyond the reach of my online shopping career. Let alone one day, even if I can reach this transaction amount in a year, it would be considered a great success.

"It's good to recognize the gap, but don't be completely discouraged." Zhao Pingyuan pondered, "National Grain has institutional advantages."

After some persuasion, the people from Guoliang dispersed.

Zhao Pingyuan stayed at the end. Looking at the list, the sales of 623 million Tunhe tomatoes in a single day pricked his nerves.

One family is happy and the other is worried.

Somewhere far away in the northwest, a burst of warm applause was heard at this moment.

The next morning, Taobao Mall also reluctantly announced the day's transaction volume.

Unlike the one or two thousand promotional stores in Weilai Tianjian, only 27 brands on Taobao Mall participated in the % off promotion.

Despite the haste, we achieved a result of over 5000 million yuan.

If there were no NIO Tianjian, this result would be considered good, but in comparison, it is not good enough.

The potential of NIO's farmland has also been seen by many investment institutions.

The phone calls continued throughout the day.

Sequoia, IDG, DFJ...are all well-known investment institutions.

However, Guo Yang had no intention of participating. The specific matters were handed over to Qu Sheng and Weiguang's Yang Cheng. He only needed to know the result.

Huinong.com will not release too many shares.

He attached more importance to the request for help from Guangxi Province.

On Singles’ Day, banana merchants in Guangxi Province completed a total of 200,000 to 300,000 orders, selling more than one million kilograms of bananas.

But compared with the 60 acres of unsold bananas, more than one billion kilograms of bananas are still a drop in the bucket.

The impact of this incident became increasingly greater, and it even received instructions from higher-ups.

"The advertisement about the banana promotion in Weilai's field is pinned on top, and the reason is also explained. The price remains at 50% off."

"Huinong.com also needs to contact wholesalers in various places and use Jiahe cold chain logistics to ship goods."

Instructions were continuously issued.

In just one week, the sluggish sales of bananas in Guangxi Province was greatly alleviated.

Huinong.com was once again recognized by multiple departments, and the platform's image was greatly enhanced.

It was also at this time that Guo Yang received an invitation from the compound.

(End of this chapter)