Chapter 408: Continue to burn money; cotton brand?
How about having a New Year’s Goods Festival?

Thinking of the financing that Huinong.com was about to receive, Guo Yang could no longer suppress this thought in his mind.

In the future, major platforms will often like to offer subsidies worth hundreds of billions of yuan, but the current subsidy scale is still quite stingy.

NIO’s Double Eleven subsidies are already leading in this era, but the subsidies to channels are only 1 million yuan.

If all 100 billion were invested, wouldn't the market go crazy?

Moreover, this will help NIO Tianjian to move into a full-category e-commerce platform!
Anyway, the money raised would be wasted if not used!

With the idea in mind, Guo Yang immediately called Qu Sheng, Zhang Wen, Jiang Yu, Luo Yongze and others to talk about the idea of ​​the New Year Festival and the 10 billion yuan subsidy.

“This is too much!”

The speaker is Luo Yongze, who is responsible for multiple business operations product lines including technology, beauty, food, and home textiles.

He really feels good about spending money on Double Eleven. Even though agricultural products are the main attraction, other product lines have also greatly increased their popularity.

Who doesn’t know that to buy a drone, you have to go to NIO Field?

Guo Yang smiled and said, "The 10 billion subsidy is just a gimmick. How much can be actually invested depends on how many categories can enter the market."

Luo Yongze said: "As long as the news of the 10 billion yuan subsidy is released, brands will rush to come to us without us having to recruit them."

"The popularity of agricultural products must also be increased!" Zhang Wen also said. He has always been in charge of the agricultural products operation line.

"Of the 1700 agricultural products participating in this event, a small half are from remote areas. The most outstanding one is Huan County, Qingyang. The transportation there is blocked and the agricultural products cannot be sold at a high price locally. For example, lamb meat is sold for 30 yuan locally, but it can be sold for 80 yuan per catty in the city. Even if it is 5% off, it is still profitable, not to mention the platform subsidies."

"I've read that report," said Guo Yang. He has also been to Huan County, the Xanthoceras sorbifolia energy forest base on the front line of sand control.

But now there is another label: pioneer in agricultural products e-commerce.

If we can use e-commerce to bring products from the mountains into big cities, the future prospects will be promising.

“But isn’t a 10 billion subsidy too extravagant?” Qu Sheng’s words brought everyone back to their senses. “I’m worried that the investment institutions will get upset.”

Guo Yang smiled and said, "Investment institutions want to see Huinong.com enter the full-category e-commerce market, rather than just focusing on agriculture. How much potential does agriculture have?"

Zhang Wen said: "The annual transaction volume of domestic agricultural products is over 2 trillion yuan, and now Huinong.com estimates that it is only 150 billion yuan, so the potential is still quite large."

"..." Guo Yang: "Let's first decide on the 10 billion yuan subsidy. In addition to supporting agricultural products, other areas such as technology, beauty, and home textiles and clothing are also key areas."

Qu Sheng was helpless and said thoughtfully: "Then don't make it public for now. Wait until the money from the investment institutions comes in, and then increase the publicity."

Guo Yang silently gave Qu Sheng a thumbs up.

The investors' money has to be spent anyway. The infrastructure of Huinong.com in all aspects is relatively complete. If we do it bit by bit, the money will not only be spent slowly but the effect is also hard to predict.

It is better to start with a big one from the beginning. The best way to expand the market is still to spend money.

"What about the remaining 20 billion?" Luo Yongze asked.

"I have a few ideas." Guo Yang drew everyone's attention back and said, "In addition to daily consumption, there are several other projects that need attention.

The first is to benefit farmers through finance, which involves benefiting farmers through payment and other financial services. The second is to increase the product function of live broadcasting. The third is to build high-quality video ecological content such as aerial photography of Huaxia. "

The agricultural payment and aerial photography projects were easy to understand, but the live broadcast puzzled the others.

“Is the live broadcast a show live broadcast?”

"No." Guo Yang shook his head. "Don't you think the current live show is too monotonous?"

Several people subconsciously thought of agriculture.

“Not many people will watch the live broadcast of farming?”

"If it's fishing, shrimping, or fishing, will anyone watch it?" Guo Yang said, "Maybe the equipment is not mature enough now, but what if it's a game live broadcast?"

"game?"

"It seems like it's all voice chat now."

Qu Sheng and others were still a little confused about things that had not yet appeared.

Guo Yang said: "I'm talking about live video streaming. In fact, it shouldn't cost much to incubate the product in the early stages. Let's set up a separate project team first, and start with games and live streaming for agriculture, rural areas and farmers."

Qu Sheng nodded, "Okay, let's give it a try."

"As for the aerial photography of China, it would be best to cooperate with CCTV." Guo Yang thought for a moment and said, "Forget it. Huinong.com can provide the funds for this project, and the headquarters will find someone else to be responsible for the specific execution."

"it is good."

Each task had basically been arranged before the financing funds were in place.

Guo Yang was not familiar with the operation of the Internet. All he could rely on was his memory and money.

Spending money is the best way.

In order to motivate the management team to work more actively, an option pool was also set up this time.

Some senior executives, including Qu Sheng and other four people, received equity incentives this time. If they want to cash out, they have to push Huinong.com forward.

After holding a small meeting at Huinong.com, Guo Yang came to Weiguang Company on another floor in the afternoon.

As soon as I entered the office, I felt something was wrong. After careful observation, I found that the number of green plants in Weiguang Company was more than before.

And these green plants come in a variety of types.

Not to mention the grass, peppers, tomatoes and the like, now there are also side branches of various fruits, bananas, citrus, persimmons...

No wonder there are bananas on Huinong’s desk upstairs, it turns out he learned it from here.

After a while, Guo Yang knocked on the door and entered Yang Cheng's office. It was a little more normal here, but there were also many agricultural elements. Guo Yang couldn't help but start joking.

"Weiguang is going to move the farm into the office!"

Yang Cheng also laughed, "Everyone thinks this is interesting, so work won't be so boring."

Guo Yang thought about it and said, "We can do some related marketing on Weibo."

"Well, someone has already posted it." Yang Cheng pointed at the computer and said, "Boss, your signature on the banana upstairs has triggered many imitations."

Guo Yang took a closer look and saw that on the bunch of bananas that he had signed before, the other blank bananas had also been signed with names, and he couldn't help but smile.

"It's a pity that this banana is too big." Guo Yang pondered and said, "When I get back, Bi Qiang will cultivate some fruits and vegetables that are both ornamental and edible according to the needs of the office."

"This is good."

After chatting for a while, Guo Yang sorted out Weiguang’s investments with Yang Cheng in the office. When they finished, another day had passed.

In the next two days, Guo Yang contacted Dong Xu again. After a year of development, Ai Shang Life Supermarket was gradually getting on the right track.

Although Guo Yang is not very concerned about the ordinary supermarket business, before Ai Shang Sheng Huo starts financing, it has to rely on the investment of the parent company.

Fortunately, with the support of the Jiahe Group, Ai Shang Sheng Huo developed relatively smoothly in the early stages, and many stores have already achieved profitability.

At the end of November, Guo Yang returned to Jiuquan.

The sea buckthorn fruits in the Gobi Desert have been picked. Just at a glance, Guo Yang can tell that the sea buckthorn trees have grown taller and stronger.

Under the shade of the trees, the traces left by weeds are becoming heavier, and correspondingly, the number of Gobi stones is becoming less and less.

After a while, Guo Yang arrived in front of the headquarters building, and the rooftop farm buildings also took on the colors of winter.

"Chairman, ok."

"Okay, boss."

"Boss, I'm back."

After being away for several months, Guo Yang also felt some changes in the office, as if the green plants used as decorations were changing with the change of seasons.

Even on his desk, there were a few large ears of corn.

Guo Yang sat in the comfortable boss chair, picked up the two ears of corn and rolled them up. Qi Ziwen, who had received the news and followed in, saw this scene.

"Boss, how does this corn cob feel when rolled up?"

"It's a bit too big." Guo Yang said with a smile, "I can't hold it with one hand, so it's not easy to roll it."

"This is this year's Tianyu No. 8, which was sent from Jingning. The boss asked a few Tianhe technicians there a month or two ago."

"That's true. Tianyu No. 8 performed well." Guo Yang nodded, thinking about the autumn harvest, and asked, "How is the cotton this year?"

"The purchase price is good. Due to a period of lows last year, the cotton planting area has decreased significantly this year, but the yield has increased, and the supply is only slightly tight.

Cotton prices have been higher than last year since the start of the weighing process, and cotton farmers are delighted. Cotton companies and downstream cotton spinning companies can barely accept it. "

Guo Yang was surprised, "How much is it?"

"The average price of lint cotton is now 16500 yuan per ton, but this is also due to the improvement in cotton quality."

Last year, Jiahe’s confrontation with Louis Dreyfus, Ikam and Yongan Futures in CF903 seems to be still vivid in our minds.

At its lowest point, the cotton futures price was even suppressed to 11000.

After several short sellers were forced to cut their positions, the futures price stabilized between 14000 and 15000.

Now, it has risen to 16500 yuan/ton, but this price change should be benign.

"Unfortunately, if all the 60 tons of cotton from Louis Dreyfus were delivered physically last year, they would have been stored until now and would have made a lot of profit."

……

As soon as Xinjiang cotton appeared this year, its price was much higher than in previous years and has been rising steadily.

In this way, cotton farmers are happy because they can have a good harvest after working hard for a year.

Cotton companies’ warehouses have also reached the bottom and are actively purchasing;

Textile enterprises are a little cautious. The economy is beginning to recover, but the cost price is approaching the sales price little by little...

After the "Five Acres for a Mercedes" program crew finished their journey in Guangxi Province, they rushed to Korla, Xinjiang Province without stopping.

The blooming cotton looks like a piece of white snow.

Xiang Tianshan and his party, led by Tianhe Agricultural Technology Manager Liao Guangyi, came to a cotton field.

"This cotton farmer is called Chen Siwang. He has been cooperating with Tianhe since 2006. At the beginning, he only produced 20kg of cotton from 400 mu of cotton, which is better than that of ordinary farmers, but far behind other large farmers."

Xiang Tianshan looked at the cotton field and said, "Now I feel that his cotton field is very good!"

"Chen Siwang has made obvious progress in the past three years," Liao Guangyi said. "After persuading him last year, the cotton field rotated soybeans and alfalfa for a year, and this year cotton was planted again, so the harvest will naturally be good."

"How many acres of land does he have?"

"Three hundred acres, all planted with cotton this year."

"Then he wants to treat you to a meal!"

Liao Guangyi smiled and said, "I'll ask him to kill a sheep tonight, and we'll have a couple of drinks together." "Hahaha..." Xiang Tianshan laughed and said, "I've eaten a lot of sheep in Xinjiang Province, but I've never eaten sheep in Korla."

“The taste is also very good.”

Neither of them thought there was anything wrong with eating Chen Siwang's sheep. The difference in cotton prices between last year and this year was too big.

Most of the cotton farmers who sold their cotton early last year due to loan repayments did not make any money, and some even suffered a lot of losses.

Chen Siwang, who chose crop rotation, did not do any management after sowing the seeds except for watering them a few times. He relied on the weather and ended up recovering his investment.

But this year's season is expected to make huge profits.

After waiting for a while by the cotton field, Chen Siwang and his wife drove over in their pickup truck.

"Come on, teachers, have a smoke."

Liao Guangyi took it familiarly, while Xiang Tianshan, Yuan Hua and Chen Ling all waved their hands and refused to draw.

"Mr. Chen, how many kilograms of cotton do you estimate you can harvest per acre?"

Chen Siwang lit the cigarette for Liao Guangyi, then smoked one himself, narrowed his eyes, and stretched out his entire palm.

"Five hundred kilograms is the minimum, but six hundred kilograms is a bit far-fetched."

"What a great harvest!" Chen Ling was already recording the harvest, while Xiang Tianshan was calculating the output in front of him. "Taking the average, the output value of one mu is over 4000 yuan, so 300 mu is 120 million yuan."

After doing the math, Chen Siwang's smile widened.

"This is also thanks to the guidance of Mr. Liao. Over the past three years, from seeds to planting techniques, we have been doing everything according to what Mr. Liao said."

Chen Siwang added, "Everyone stay here tonight. I have already had the lambs slaughtered."

"Haha, we were just thinking about this one."

After waiting for a while, three cotton pickers from Donghe Agricultural Machinery also began to enter the fields to harvest.

Looking at the 'golden eggs' spit out from the cotton picker, Chen Siwang in front of the camera was extremely happy.

Now we even save the money to hire flower pickers.

Cotton is harvested entirely by machinery. Xiang Tianshan noticed that it only takes about twenty minutes to harvest a two-ton cotton egg.

But the three cotton pickers did not finish picking the three hundred acres of cotton until dark.

As soon as cotton picker driver Zhao Quanfeng got off the car, he saw a middle-aged man in a felt hat walking up, followed by a young man carrying a camera.

"This is not very efficient. A Fengkai cotton picker costs nearly 100 to yuan, but it can only pick less than mu of land in a day?"

Xiang Tianshan looked at the cotton picker suspiciously, and Zhao Quanfeng naturally noticed it. "The yield is too high, so the harvesting speed will naturally slow down. Is there any statistics on how many eggs have been harvested in total?"

"I forgot to ask." Xiang Tianshan turned around and shouted, "How many eggs are there in total?"

"Boss Chen, how many eggs are there?"

Suddenly, shouts came from the vast cotton fields, echoing between heaven and earth.

There was a truck parked on the side of the road, now loaded with cotton. There were a few lights on the side of the truck, and Chen Siwang and Tong Fang, who was in charge of purchasing cotton at Jiahe Grain and Oil, were doing the accounting.

At this time, a cry of "How many eggs are there?" came from afar.

"Old Chen, it seems someone is more anxious than you." Tong Fang smiled and said, "There are 78 eggs in total now. I estimate that I can collect 10 more. It's a pity that it's getting dark, otherwise I would have to finish them tonight."

78 eggs mean that the output that has landed is 156 tons. If the remaining 10 are estimated, the total output will be 176 tons.

The average yield per mu is 590kg!

This is an absolute great harvest!

If it weren't for the constant news of Xinjiang's bumper cotton harvest in the past two years, this output would definitely have made it into the local newspapers.

A stone fell to the ground, and Chen Siwang was particularly encouraged at this moment. This was almost reaching the expected upper limit. If it continued like this, the output value per mu would be between 4200 and 4300 yuan, and the total income would go straight to 130 million.

"Boss Tong, let's have a couple of drinks together tonight."

"I must drink this wine today."

"How many eggs have you collected?" At this time, Xiang Tianshan ran over, followed by Chen Ling and Zhao Quanfeng.

"78 eggs." said Chen Siwang.

"Congratulations!" Xiang Tianshan had already calculated the accounts during the day. When the answer came out, he estimated that Chen Siwang's net income this year would be 800,000 to 900,000 yuan. He didn't make any money last year, but this year he made two years' worth of money together.

Working in the dark, the workers finished the final work and then went to Chen Siwang's home together.

As soon as you enter the yard, you can smell the fragrance.

"The people are back, start serving the food quickly." When Chen Siwang's wife saw the people who were working came back, she called the neighbors to help.

Then he came close to Chen Siwang and whispered a few words. When he learned about the output, he immediately showed joy on his face, and then became even more enthusiastic.

"Please come in and take a seat."

"Mr. Liao, thanks to you this year, I must have a couple more drinks later."

"Boss Tong, please sit down, please sit down."

It was obvious from the look on his face that Chen Siwang’s wife was also extremely satisfied with today’s harvest.

After a while, all kinds of delicious dishes were served on the table. Chen Siwang and his wife kept expressing their gratitude and toasting with wine.

"Mr. Chen, if you really want to thank our Engineer Liao, just quickly decide on this year's seeds." Although Xiang Tianshan was drinking tea, he spoke more directly.

"Oh, you said I almost forgot such an important thing, I deserve to be punished." Chen Siwang pretended to be annoyed and turned to Liao Guangyi.

"Mr. Liao, I will decide on all the seeds, fertilizers, and pesticides tomorrow."

"Well, Mr. Xiang, there's no need to rush. We have plenty of Tianmian 20 seeds now." Liao Guangyi said politely.

In fact, it is precisely because of the sufficient seeds that the technical service company is under great sales pressure. For ordinary companies, if they have seeds like Tianmian 20, they will always talk about the shortage of supply, but Tianhe is not like that.

Chen Siwang said, "The sooner you buy, the more assured you will be. It will also allow Mr. Liao to get his commission sooner."

The seed investment for each mu of Tianmian 20 is about 75 yuan, and 300 mu is actually only more than yuan. The commission that Liao Guangyi can earn from him is not much, but the effort he puts in is not small.

However, every high yield has intangible value.

Chen Siwang's 300 acres of cotton fields finally achieved super high cotton yields and obtained excess profits by switching to improved varieties, crop rotation and fertilizing the fields.

There are more than a dozen similar cotton fields directed by Liao Guangyi.

After three years of hard work and by taking the lead, Tianhe's regional manager Liao Guangyi completely opened up the cotton seed market in the Korla area.

One thousand acres, ten thousand acres, one hundred thousand acres, and even to the point of striving for one million acres...the area of ​​cotton fields that Liao Guangyi serves is increasing.

This is also a microcosm of Tianhe’s presence in the Xinjiang cotton market.

As early as a year ago, Tianmian 20 was a major single product with sales exceeding 10 billion yuan. Now, this record is still moving forward thanks to the efforts of many people.

Developing at the same pace is Jiahe Grain and Oil's layout in the cotton market.

Jiuquan.

Guo Yang is also sorting out the cotton business.

He first read the latest issue of Five Acres for a Mercedes-Benz, which included cotton seeds, cotton purchasing and processing, and cotton pickers... It looked very interesting, but it was actually a cripple.

Grain, oil, cotton and sugar are the main business directions of Jiahe Grain and Oil. Grain and oil have taken shape, cotton is now half-filled, and the sugar industry has not yet started.

Now, Guo Yang wants Jiahe to have more say in the cotton business.

In the seed business, Tianmian 20 is a major single product, and another variety, Tianzamian No. 1, is just starting out. In general, the variety category is insufficient, but there is support.

In cotton processing, Jiahe Grain and Oil has also established basic processing capabilities through acquisitions.

The processed cotton products have very few strings, knots, and impurities, and are basically high-grade cotton. The profit of each ton of processed cotton can be increased by nearly 400 yuan, but the processing capacity is far from enough.

Guo Yang also noticed a piece of information.

Domestic cotton products account for a large proportion of exports, but the increase in cotton prices is higher than that in cotton yarn prices, and the circulation links in the middle are often very uncomfortable.

In addition, this year is the deadline for the five-year transition period for the reform of the national cotton quality inspection system.

In the past, a cotton bale weighed 85 kg, but the internationally accepted weight of a cotton bale is 227 kg.

This led to the closure of a large number of small cotton-processing companies in the country, and Jiahe Grain and Oil took the opportunity to build up its cotton processing capabilities.

"The right to speak..."

Guo Yang muttered to himself.

Even in the past, as Xinjiang cotton became more competitive internationally, it was deliberately targeted in foreign trade.

It seems like a malicious accusation that Xinjiang cotton involves forced labor? Then H&M, Nike, New Balance and other companies banned Xinjiang cotton...

In this life, Xinjiang cotton is evolving at a faster pace.

The acceleration of mechanized cotton picking driven by Fengkai cotton pickers, and the quality improvement driven by Tianmian 20 and Tianzamian No. 1... In another two years, Xinjiang cotton's international competitiveness will be incredibly strong!
I'm afraid malicious sanctions will come even faster!

As for how to solve it?

One solution is to continue to raise the grade of Xinjiang cotton. High-grade cotton will always be scarce. If downstream foreign brands can develop to the point where they cannot do without Xinjiang cotton, the sanctions will not be so scary.

But the most fundamental method is to make domestic clothing brands stronger!
Guo Yang thought about it, sorted out his thoughts in his mind, and then called Gao De again. Suddenly, another question popped up in his mind.

Who is in charge of the Cotton and Linen Company now?

Shit, I forgot.

"Boss, what's the matter?" Gao De's voice came.

Guo Yang said: "Convene a meeting with the Cotton and Linen Company."

The Cotton and Linen Company is a subsidiary of Jiahe Grain and Oil, mainly responsible for the development of cotton and Hanhai kenaf.

He had met the person in charge of the company during the interview, but suddenly he couldn't remember his name or appearance.

One day later, in the conference room.

Guo Yang stared at Ji Linchuan who was standing at the side of the conference table. He was a thin young man with a handsome face, but his presence was not strong.

When ordinary people see him, they probably can't imagine that he would be the general manager of a company.

In fact, Ji Linchuan is already 38 years old, but he looks like a man in his 20s.

After getting familiar with the people, Guo Yang cleared his throat and said, "Do we have our own cotton brand?"

(End of this chapter)