Chapter 433 A Sudden Large Order

“Botanical pesticides are emerging!”

“Botanical pesticides + natural enemy insects: the best solution for pesticide residues and food safety!”

“The research and development process of botanical pesticides is hilarious and full of jokes.”

"A new example of beautiful rural construction - the thousand-acre rice field hydrangea farm in Shiting Village, Chengdu!"

"The hottest domestic brand in the pesticide industry is grabbing the high-end market share of foreign pesticide giants!"

After the update of "Five acres for a Mercedes-Benz", the story of its research and development process created a relaxed and entertaining atmosphere, which made this video spread quickly.

The target audience of "Five acres for a Mercedes-Benz" is mostly agricultural practitioners, people who plan to engage in agriculture, or people who are interested in agriculture.

Although the quality of previous videos is good, it is difficult for them to go viral.

However, this issue of content about plant-based pesticides has many people willing to share and forward it because it contains elements of joy and agricultural travel.

With each passing step, the number of video views has been increasing and its scope of dissemination has been getting wider and wider.

The concepts of biological pesticides and botanical pesticides are also constantly fermenting, and their safety and ecological concepts are highly praised.

Agricultural production cannot do without pesticides. In this case, why can't we use safer products?
In the past week or two, the popularity of biopesticides has not diminished. Together with the merger of DowDuPont and the bidding for Syngenta by Monsanto and Chemical Group, they have become the three major hot spots in the agrochemical field recently.

Thanks to the spread of environmental protection organizations, the reputation of Quanwang Biological Plant-Based Pesticide has spread abroad.

Someone on NIO’s Weibo reposted some reports from overseas media.

Some environmentalists believe that botanical pesticides may be a way to solve America's "genetically modified weeds and pests."

What's more, this view has been recognized by many overseas people, who think it is worth a try.

Although the concept of botanical pesticides is popular, the main purpose of the product is to win the market.

Quanwang has always focused on medium and large export-oriented bases and large-scale growers.

This group can and is willing to connect with manufacturers, is not sensitive to prices, and pays more attention to the characteristics of quality indicators such as pesticide residues, making quick kill, green mowing, and new leaves very fruitful in this field.

In addition, Jiahe has its own seed production base, planting base, etc.

These two accounted for the vast majority of the pesticide sector's revenue of 12.86 billion yuan last year.

But in China, ordinary field crops occupy an absolute dominant position. Of the 18 billion mu of arable land red line, more than 90% are field grain crops.

This is the largest pesticide market.

The most important sales channels are the agricultural supply supply and marketing cooperatives, agricultural supply chain enterprises, and agricultural supply stores in towns and villages throughout the country.

Within Jiahe, Denong Agricultural Materials takes on this role.

But in Denong agricultural supplies stores, there are not only Quanwang pesticide products, but also products from other companies.

Most farmers have only a few acres of land at most; some even have only a few fen or one or two acres.

Most of these small farmers do not know how to use pesticides, except for some traditional well-known pesticide brands, and mostly rely on agricultural supply stores for advice.

Therefore, promotion in agricultural supply stores is a key link in the pesticide terminal channel.

As a direct descendant, Quan Wang has certain advantages, but small farmers do not use much medicine.

For example, in rice fields in the south, each household may only have one or two acres of land, and a few small packets of medicine can solve the problem.

However, the retail price of Quanwang Speed ​​Kill in agricultural supply stores is very expensive. A small packet of 5 ml costs 12 yuan. If 2 packets are used for one acre of rice field, the cost per acre is 24 yuan.

Small farmers are extremely sensitive to prices. The imported Kangkuan only costs 10 yuan per bag, and other domestic pesticides are even cheaper.

Why do you sell quick kills so expensively?

Furthermore, Kangkuan is also a low-toxic pesticide and is very effective in preventing rice pests.

"Use Kangkuan to increase rice production by 130%. " This slogan has begun to spread in some counties and cities in the south.

It is more expensive than ordinary pesticides, but it can control insects, increase production, and is cheaper than quick-kill pesticides, which is why farmers choose it.

However, now Quanwang botanical pesticides have achieved scale from plant planting to formulation processing.

In general, Quanwang's production costs have dropped significantly, and now the main thing is to spread the initial R&D investment.

During these two weeks, Guo Yang also visited many bases.

Asafoetida Gobi is the most important and core source of plant raw materials for Quanwang, and it is equipped with a primary processing plant.

After experiencing the early "accidents", the advantages of large-scale planting and processing began to emerge.

Pyrethrum in Yunnan Province, neem in Panzhihua, wolfsbane in Urad, etc. have also formed a system.

In addition, the construction of Xanthoceras sorbifolia energy forest is in full swing, and the conventional Chinese herbal medicines and plants under the forest are also the source of raw materials for Quanwang...

When Guo Yang returned to Lan City again, Yu Qin was there too.

"The price system of pesticides in all channels has been sorted out. In addition to giving profits to distributors such as Denong, distributors also give profits to agricultural supply stores in the sinking channels, and agricultural supply stores reduce prices to pass on profits to farmers."

Guo Yang and Yu Qin sat opposite each other at the coffee table. Yu Qin said, "The feedback from the terminal channels is very enthusiastic. The field grain crops have already been opened up."

"This market is worth developing for several years, or even more than ten years, and the returns will definitely be huge." Guo Yang said with a smile:
"Speedkill may be able to compete for the title of the world's number one insecticide."

He is very sure about this, as Kang Kuan in the original time and space remained popular until its patent protection expired in 2022.

During these fifteen years, Kangkuan's global sales exceeded US$10 billion for 10 consecutive years, and before the patent expired, sales were close to US$20 billion.

It has always maintained the top position in sales in the global insecticide market.

Now, in terms of product performance, Susha is slightly better than Kangkuan, and the competition lies in channels.

"The world's number one insecticide. Sure enough, the boss is more daring."

Yu Qin didn't know Kang Kuan's original reputation, and even if he knew, he thought it would be a difficult thing to do.

"Compared with the six giants in overseas channels, Quanwang is far behind."

"It's not just the King of All, the entire Jiahe lacks foundation." Guo Yang pondered.

"It's difficult to expand all over the world at once." Yu Qin said with a smile: "Unless Jiahe acquires Syngenta."

"Haha, I don't want to be a sucker." Guo Yang said with a smile: "Investing in building factories in major agricultural countries and exporting finished preparations to other countries can also earn considerable profits and make Jiahe's foundation more solid."

"It's just a little slow." Yu Qin said: "The three major brands are still applying for product registration overseas, and the registration fee alone is a huge sum of money."

Pesticide product registration is a necessary process both at home and abroad.

In the United States, the world's largest pesticide market, the cost of registering a product starts at at least US$500 million.

For example, glyphosate, the largest export product in China, has registered its products in the United States, except for Zhejiang Xin'an Chemical Industry and Weiyuan Biochemical.
The vast majority of other manufacturers sold their products to the six giant intermediary agents, who not only processed the products but also resold them, making huge profits in the process.

In addition to the United States, the registration fees in major pesticide markets such as the European Union, Ukraine and Romania in Eastern Europe, Brazil and Argentina in South America, and India in South Asia are also not low.

If Quanwang's three main brands want to open up the pesticide markets in these countries, they will need to invest RMB 4 to 5 million just for product registration.

Registration in other countries is not difficult, but it does cost money and requires data.

Then there is the issue of tariffs.

During this period, the domestic export tariff for technical pesticides was 6%, but the export tariff for processed pesticide formulations became 9%.

The advantages of building factories overseas are very high.

Overseas mergers and acquisitions are also an option, but the global agrochemical market is basically controlled by six giants and the four little dragons of generic drugs.

Jiahe can only eat some scraps at present.

If they really want to acquire Syngenta, they will not only be blackmailed and taken advantage of, but they may not be able to successfully integrate it.

Guo Yang and Yu Qin discussed overseas development for a while. Among Quanwang’s three main businesses, plant extracts can be processed and exported domestically.

Both animal nutrition and biological pesticides involve overseas mergers and acquisitions and factory construction.

In animal nutrition, the company is in contact with acquiring Provimi. In biopesticides, apart from some business of Dow AgroSciences, no results have been achieved so far, so building a factory is a must.

America and Brazil are the two overseas production bases that were previously planned. With Tianhe paving the way ahead, the progress is quite fast.

This time, Guo Yang added two new bases in Pakistan and Kenya, one radiating to South Asia and the other radiating to East Africa.

As for Europe, Guo Yang plans to eat some more leftovers.

As soon as Dow and DuPont merged, Syngenta was also looking for strong support. He didn't believe that Bayer and BASF could sit still!
As long as you give the King of All a base point, you can slowly pry open the door to the market.

"After talking so much, I almost thought that Speed ​​Kill has become a global best-seller." Guo Yang laughed.

While pouring tea, Yu Qin said, "I now understand why the boss is offering equity incentives at this time. It turns out that he is giving the cows some tender grass to eat first so that they will work harder!"

Guo Yang smiled and said, "But we still have to eat one bite at a time. We haven't even conquered the domestic market yet."

"Boss, this is foresight and foresight!"

"Just think that you are really praising me."

"From the bottom of my heart." Yu Qin said: "For example, I never thought of making Speedkill the world's largest insecticide. This pattern is inferior.

However, the most important thing at the moment is to launch an attack on the domestic field crop market, rely on front-line market personnel, launch a pack of wolves tactics, bloom in multiple places, and eat away at them piece by piece.

But if you want to become a big shot in one go, you need an opportunity.”

Guo Yang nodded, timing is indeed important.

...

In Su Province, a small town farmers' market is crowded with people.

In the market, at a crossroads, there are six agricultural supply stores lined up one after another, and noisy sounds fill the entire market.

Liu Yao is a private franchisee of the Denong agricultural supplies chain store. He set up a small stall in front of his store using wooden boards and tables, on which he placed various seeds.

The store is filled with various goods such as pesticides, fertilizers, seeds, etc.

Farmers who were going to the market came to the store one after another.

"Boss, can you give me some medicine to kill rice midges and borers?"

"Are there many insects?"

"There are so many of them. This year there are two or three times as many midges as last year!" The farmer gritted his teeth and said, "Give me better medicine. If it's not effective enough, it won't work."

"How many acres of land?"

"Two acres."

Liu Yao took out four packets of Speed ​​Kill and said, "It used to sell for 12 yuan a packet, but now the manufacturer has expanded its scale and sells it for 10 yuan a packet, the same price as imported drugs."

"Why don't you get me imported medicine?"

“Quick kills work better than imports.”

"impossible."

"Trust me, you are also an old customer of my store. My store is not going to close next year."

"Okay, then take the quick kill."

"In addition, it is recommended to add half a pack of new leaf fungicide to each bucket of water to prevent various diseases such as leaf blight and black streak dwarfing. The pests and diseases may be a bit serious recently."

"Including the new leaves, how much does it cost for two acres of land?"

"50 yuan." Liu Yao added: "It's just a suggestion. It depends on the actual situation in the field. But if the disease occurs, half a bag of new leaves will definitely not cure it."

"Well, take it. Planting two acres of land, what else can you gain except seeds, fertilizers and pesticides?"

At the same time, in another store, some farmers also chose Kangkuan.

After several consecutive days, Liu Yao felt that the pesticides used in rice fields were selling much better this year, especially the quick-kill type that he promoted, which was selling very quickly.

“This year’s pests and diseases are very serious!”

This situation occurs in agricultural supply stores across the South.

Some people who go to the market all year round have keenly sensed that something is wrong, and some grassroots monitoring stations have also noticed something unusual.

...

"Too deceiving!"

After another meeting, Ren Jianxin returned to his office with a heavy breath, and his anger suddenly burst out.

Lin Song, a professor of agricultural economics and senior consultant of the Chemical Industry Group, who also attended the meeting, expressed his concerns:

"Mr. Ren, what should we do now? Monsanto bypassed Syngenta's board of directors and directly proposed an acquisition plan to the shareholders' meeting.

The purchase price is about 30% higher than the stock price. If the board of directors does not give a more reasonable explanation, the change of ownership of Syngenta’s shares is almost inevitable.”

Ren Jianxin and others have already contacted Syngenta's board of directors, which is very interested in the chemical group's acquisition offer.

However, the company was unable to come up with a better acquisition plan and the board of directors was unable to convince the shareholders' meeting.

"We can't just sit there and watch. There's still time. As long as Syngenta doesn't sign an agreement with Monsanto, there's still a chance."

After venting for a while, Ren Jianxin calmed down and began to analyze the arrangements.

"Xiao Wang, contact Mr. Yuan in Switzerland and ask him to delay it for as long as possible, at least for half a month."

"Yes." Assistant Xiao Wang made the call.

Ren Jianxin looked at Lin Song again and said, "Professor Lin, there is something I want you to do."

"You say, Mr. Ren." Lin Song looked like he was following orders. "The popularity of biological pesticides is too high. As a large agricultural country, we need a solution that can solve the problem stably, so as to ensure food security."

Ren Jianxin said: "As an authoritative expert in the field of agriculture, rural areas and farmers, Professor Lin, you need to explain the pros and cons to the public."

"But I'll leave it to the general arrangement."

"CCTV's Agricultural Channel has a program that requires Professor Lin to participate. I will also contact the Farmers' Daily, Chemical Industry Daily, and some local TV stations for cooperation. Professor Lin, have you thought about what to say?"

Lin Song pondered and said, “Let’s talk about the facts and data. The market share of biopesticides is less than 5%, and there is a reason for this.

The drug has weak efficacy, slow effects... There are many disadvantages, and relevant cases are not difficult to find. The public should not only see the advantages, but also see the tragic situation after failure. "

"Very good, but not enough." Ren Jianxin said in a deep voice: "You still need to throw dirty water on the Omni-King creature."

"This... may not be easy to do."

Lin Song hesitated at this moment. It was not that he didn't want to. Ever since he supported the acquisition of Syngenta, he and Ren Jianxin have been highly tied together.

Moreover, biological pesticides are not currently acceptable, so he is not under any pressure.

However, Quanwang's brand products such as Speed ​​Kill and Qingqi have already made a name for themselves in the market and have been certified by many first-line users.

Read the error-free version at 69shuba! 6=9+shu_ba is the first to publish this novel.

He is not stupid. His well-reasoned analysis will certainly have strong support from people, but random slander may backfire.

Ren Jianxin snorted coldly, "It's hard to deal with it, but we have to deal with it. Liu Deshu always comes out quickly to disgust people. This arrogance must be suppressed."

Lin Song pondered and said, "It would be best if I could find an authority in the chemical industry to work with me."

"no problem."

"Then I'll get ready now."

After Lin Song left, Ren Jianxin contacted many people in the traditional chemical pesticide industry.

Many people are already unhappy with the idea of ​​subverting the traditional industry structure with just two or three biological pesticides.

He can be said to have attracted a lot of responses.

...

After having a meal with Lin Keqing, Guo Yang and Luo Xiu drove back to Jiuquan from Lanzhou.

Now there are Jiahe bases everywhere along the road, including Xanthoceras sorbifolia, seed corn, alfalfa, sand industry, Chinese herbal medicine...

When you want to take a break, just find a base to conduct a surprise attack and collect some extra money.

It took three or four days to return to Jiuquan.

After a few months' absence, the company's management is still the same. There are some minor problems, but the general direction is still developing according to his ideas.

Several major overseas companies including Tianhe, Muhe, Fengkai and Hexi have also completed equity incentive reforms.

As for other companies, some are still suffering from deep losses, while others have not reached this stage yet and are not suitable for this for the time being.

Guo Yang has been mainly busy with overseas business these days and has not paid much attention to Syngenta and DowDuPont.

Jiahe’s current overseas operations are very rough, not to mention grain trade.

Other agricultural machinery and alfalfa remain at the trading level. In other words, they rely on agents and have no downstream channels.

Hexi Dairy has entered supermarkets at the consumer goods level and is directly facing consumers.

Seeds are also only sold in areas with lax regulation, such as Africa, and are sold upstream in the channels, without a market team directly facing farmland.

In major agricultural countries such as Europe and the United States, the company has gained a foothold in Brazil simply by acquiring part of Dow's business.

There are breeding companies in other regions in America, but there is still a gap in the market.

Pesticides are even more immature than seeds. They can be considered newcomers in China, but overseas, they have only acquired South Asian businesses excluding India from Dow.

In addition, it will also face blockade from traditional forces.

Therefore, cross-border is a hurdle.

But you have to take a step forward. If you keep acting like a bully in your own corner, the market will only be so big at best.

When Qi Ziwen came in, Guo Yang had just finished a call with Qu Yang.

The latter is located in Illinois, USA. In order to assist Quanwang in carrying out its work in the United States, the branch will invest in an Asian carp processing plant in Illinois.

It is called responding to the call of the federal government.

So when Qi Ziwen came in, Guo Yang's smile was still there, "What's the matter?"

"Something happened to the King."

"Huh?! Something went wrong with the pesticide during the experiment?" Guo Yang was shocked.

"That's not the case." Qi Ziwen said solemnly: "Domestic pesticide manufacturers have all come out and called on the public to look at chemical pesticides rationally. Chemical pesticides cannot be banned and factories cannot be closed!"

Guo Yang breathed a sigh of relief, but then he said speechlessly: "Who said that chemical pesticides should be banned?"

"In a program on CCTV's Agricultural Channel, a professor named Lin Song touted biological pesticides, especially Quanwang's botanical pesticides: highly effective, environmentally friendly, and safe!
It is true that biological pesticides are the trend of the times.

At the same time, it disparages chemical pesticides.

It is claimed that traditional chemical pesticides are difficult to degrade in the environment and can be accumulated in human fat through food, making them difficult to metabolize. Even low concentrations of pesticides can cause chronic toxicity to the human body through enrichment and accumulation in the food chain.

At the same time, chemical pesticides cause too much pollution to the environment.

Now that we have a perfect alternative, traditional chemical pesticides can be phased out!
Subsequently, many media outlets and TV stations reported on the related topic.

There are reports of pesticide non-point source pollution. In one province, the area of ​​polluted farmland is as high as millions of acres!

To this day, 666 and DDT can still be detected in the soil in some areas!

There have been reports of excessive use of pesticides on greenhouse vegetables, with highly toxic and highly residual pesticides being found in some vegetables!

There have been reports of groundwater contamination...

Several companies were also named.

In short, chemical pesticides have been maliciously and thoroughly "demonized", making people "scared to death" when talking about them.

As a result, many people were encouraged to call for the closure of chemical pesticide manufacturers and even wrote suggestions to the relevant departments.

Then, the agricultural chemical industry exploded!
It also points out the importance of chemical pesticides and the various defects of biological pesticides, and cites many examples of the pursuit of low pesticide residues that ultimately led to large-scale outbreaks of pests and diseases.

Quanwang's products have also been questioned and even smeared, and have been caught in the center of the vortex."

Qi Ziwen told a long story in one breath, and Guo Yang poured him a glass of water so that he could catch his breath.

"Which side is Lin Song on?"

“Senior consultant to a chemical group.”

"Ah……"

“It’s just an unprovoked disaster.”

Guo Yang looked at Qi Ziwen who was still upset, and suddenly laughed: "Actually, this might not be a bad thing. It's free advertising for the King of All."

"Won't it have an impact on the Omni King?"

"The more we debate, the clearer the truth becomes." Guo Yang pondered, "The Chemical Industry Group's move will only disgust the King for a while, but in the long run, it's a good thing."

Qi Ziwen asked: "Doing this won't be good for the Chemical Group, right?"

"Someone is desperate! Seeing that Monsanto is about to complete the acquisition of Syngenta, they are desperate to try all kinds of methods."

At this time, Guo Yang had roughly guessed the reason behind the incident. Liu Deshu had made Ren Jianxin angry.

As a result, the latter did this in order to put pressure on others, and part of the blame was also put on the King of All.

However, Guo Yang thought this was a bad move.

Liu Deshu will not be influenced by the chemical group. Ren Jianxin's move this time is likely to anger the upper echelons, making the acquisition of Syngenta completely impossible.

And what about the Omni King?

Guo Yang is confident in products such as Speed ​​Kill.

No matter how big the wind and waves are, as long as the product is strong enough, the wind and waves will become a boost for the King to take off.

Afterwards, Guo Yang communicated with Yu Qin, who shared the same view, responding positively and turning difficulties into opportunities.

Not long after, Liu Deshu also called.

"Boss Guo, this mad dog bites people randomly and has caused trouble for Jiahe again this time."

"Boss Liu, you've really pissed me off." Guo Yang said with a smile, "But maybe it's a blessing in disguise."

"Then shall I add more fuel to the fire for you?"

"up to you."

"Hahaha, young people are so confident. It's great! It's really great!" Liu Deshu laughed for a while, then said seriously:

"Mr. Guo, after this is over, Sinochem would like to discuss overseas cooperation with Jiahe."

Guo Yang was stunned for a moment, his brain started working quickly, and some things gradually made sense.

A big boss at the ministry level who kept in touch with him every now and then, turned out to be waiting for him here.

"Okay, Mr. Liu, Jiahe happens to need partners overseas, but we can also develop extensive cooperation on biodiesel!"

"You really don't suffer any loss at all."

"Not as shrewd as you."

Although Sinochem is not as good as the three oil companies, it is also one of the six central state-owned oil companies. It has merged with China Seed Group and has Australia and New Zealand Agricultural Products in the process of delivery.

In terms of overseas resources, at least in the early stage, some of Jiahe’s shortcomings can be made up, thereby covering more countries and regions.

Therefore, Guo Yang is not opposed to it.

However, in major markets such as the United States, Brazil, and Argentina, Golden Harvest must have its own system.

For the next period of time, Quanwang was at the center of the vortex in the agricultural supplies industry.

Traditional agrochemical companies such as Xin'an Chemical, Yangnong Chemical, and Red Sun Group have repeatedly spoken out within and outside the industry.

There are also many expert media who support biological pesticides and frequently mention Quanwang Biopesticides.

In recent years, the pesticide market has been sluggish, and last year's glyphosate surplus caused heavy losses to domestic pesticide companies.

Just when things were looking up this year, the six giants started to make frequent moves. Then the concept of biopesticides suddenly became popular again, making agrochemical companies nervous.

Just during the peak sales season, chemical pesticides are suddenly "demonized".

The agricultural chemical companies, which had long been filled with anger, were furious.

Large factories with high standards in environmental protection and sanitation are at the forefront, and more than 2,000 enterprises with "three complete certificates" are the vanguards waving the flag and cheering.

In addition, there are two thousand unlicensed pesticide production companies secretly adding fuel to the fire.

All of a sudden, the group of demons danced wildly.

The OmniKing creatures cannot be said to be in a precarious situation, but they are definitely under great pressure.

Fortunately, the equity incentive reform has just been completed. R&D, production, marketing, agricultural services... everyone is holding their breath, ready to persevere.

Under this tremendous pressure, Guo Yang could feel that the cohesion of the Omni King was rapidly increasing.

then,

He also issued a hand-signed document internally: "This is a market with a global market size of nearly 500 billion US dollars. Every bit of progress we make now is subverting tradition!"

Market news was constantly coming back and then summarized on Guo Yang's desk.

At this time, abnormal insect infestations appeared in rice fields across the south.

According to field monitoring by grassroots agricultural technicians, rice "two migratory" pests have broken out in many southern provinces this year.

The two migratory pests refer to rice borers (borers) and rice planthoppers (midges), which are migratory.

This time, the insect infestation is the most widespread and largest in number in the past three years.

Especially rice planthoppers, the insect population is 2 to 4 times that of the same period last year.

If prevention and control are not effective, an insect pest outbreak will occur and brown planthoppers will suck the juice from rice ears, which will lead to an increase in the rate of rice shriveling, paralysis and lodging, and rice death.

The rice fields will be "overflowing" and the entire field will suffer a 20% harvest failure.

The relevant departments have urgently deployed unified prevention and control measures.

Pesticide companies are no longer in the mood for a big fight.

Now is the critical period for the growth, development and yield formation of autumn crops. The outbreak of insect pests is a disaster for farmers but a good thing for the pesticide industry.

Controlling these pests will inevitably lead to an increase in the demand for pesticides.

Hurry up, grab orders and increase production capacity.

The outbreak of pests also surprised Guo Yang, but Quanwang and Denong, who were under pressure, had already been alert and had sufficient stock.

In this emergency period, the Ministry of Agriculture and other relevant departments need branded pesticides that are marketable and can be supplied in a very short period of time.

Quanwang Bio immediately received a large order of 250 tons.

(End of this chapter)