Chapter 462 Travel and Beauty

Yellow sand, Gobi, desert, sandstorm, poplar, moonlit night, Northwest... Pick up any word at random, and they are full of fascinating magic.

So love returned to the wilderness.

At the end of April, travel blogger Dai Yifeng embarked on a solo trip to the northwest.

He thought that this journey was lonely, just like the words people gave it, such as poetry, distance, and feelings, which were gradually ruined by people.

Make people afraid of other people's complaints and dare not say such words casually.

But for him, there must be a few places in his life where he can release his emotions.

For him, it is the Northwest.

The imaginary Northwest, the desert smoke, the vast sea of ​​clouds, the endless yellow sand, the long river sunset, the scorching sun, the camel bells on the ancient road...

however,
"Who among you has a high-factor sunscreen?"

It was a bit embarrassing, but as soon as he entered the Qinghai-Gansu Grand Loop, he felt the harsh ultraviolet rays here.

He cares a little about his personal image and has done some physical sun protection, but when driving alone, it is inevitable that he will not be able to take care of it sometimes, which causes his skin to not only become red and flaky, but also very painful, and it hurts even when he sleeps at night.

This is a bonfire party on the grassland. Travelers from all over the world sit together, drinking, singing, chatting, dancing...

During the conversation, he learned that this was a chartered tour group.

He looked around and found that the skin of both men and women was healthy, without any signs of sunburn.

Even if you use a full set of physical sunscreen, it is impossible to have such an effect!

"You deserve Yuze sunscreen. Apply a facial mask at night. If conditions permit, you can also add some honey and yogurt. Just rest for a night and you'll be fine."

The team leader was a man in his thirties named Chen Ge. He had a strong build and a healthy bronze skin.

Chen Ge took a look at Dai Yifeng and knew what was going on.

"If you need it, I can sell you a set, but it's not cheap." Chen Ge pointed at the fellow hikers and said, "You can ask them."

Before Dai Yifeng could ask a question, someone agreed.

"Brother Chen's recommendation is impeccable. I was just like you at the time. I didn't bring a high-factor sunscreen and my skin got sunburned. Later, I used Yuze and it got better overnight."

"Yuze sunscreen is so effective, it's a must-have for summer and high altitudes."

Dai Yifeng felt the burning pain on his skin and thought about the rest of the journey, so he said, "Then give me a set."

"1200 Chenghui."

"..." It's not cheap, but the extra money has already been spent, so Dai Yifeng doesn't care about it anymore. "Let's get a set."

Chen Ge was a little surprised. As expected of a self-driving tour, he didn't even ask.

"I'm not ripping you off. A whole set of Yuze is not cheap. You can go to Weilai's field to search for it."

"Well, I believe you."

Although he said this, after returning to the tent, Chen Ge still checked online and found that it was indeed not cheap.

Suddenly, he had more expectations for Yuze.

After using it for two days according to the sun protection and skin care procedures, something magical happened.

Not only did the redness and itchiness on my body completely improve, but I also didn't get any more sunburns or peeling during the rest of the trip.

When he was in the mood for taking photos, he sometimes did not do any physical sun protection.

Even so, there is no effect on the skin.

“It’s really a plateau artifact.”

The weather along the Grand Loop Line is changeable, with sunny, cloudy, rainy, and alternating sunny and rainy days.

But his journey was relatively smooth, and the occasional difficulties he encountered were more like regulators during the journey.

He completed the trip in mid-May. Sitting in front of his computer, he recalled every detail of the trip, editing videos and organizing text.

It was not until late at night that he completed the final work, uploaded it, and called it a day.

I was full of anticipation even when I went to bed, with all kinds of thoughts running through my mind, imagining that this work would be seen by more people.

Because he is running out of cash flow.

Self-driving tours are fun, but they also cost money.

By uploading videos on Huinong.com, creators will receive income.

...

Guo Yang couldn't remember how many times he had come to Shanghai, but as always, he was quickly attracted by the colorful advertisements on the streets.

In the Xujiahui area, Guo Yang saw an advertisement for Herborist that was full of traditional cultural flavor.

This new herbal skin care brand, founded in 1998, has led a new trend in Chinese herbal beauty and skin care.

But compared with the ups and downs of Herborist, Yuze is the foundation for the old tree of Jahwa to sprout new buds.

When the car stopped, Ge Wenyao, looking radiant, stood in front of the car and said, "Welcome Mr. Guo to come and inspect our work."

"Mr. Ge seems to be getting younger and younger. It looks like he can still work for many more years." Guo Yang joked after getting out of the car.

"Hahaha, I feel full of energy now."

Ge Wenyao made a gesture of invitation and said, "Let's go to the office first and chat while we drink tea."

Guo Yang walked in and said, "I watched a very interesting video last night."

"I'd like to hear the details." Ge Wenyao followed Guo Yang, while General Manager Wang Zhuo lagged behind by two steps, but they both pricked up their ears.

During the period of acquisition, Golden Harvest continued to launch acquisition invitations and its shareholding has exceeded 50%.

This on-site inspection may not be that simple.

"A travel blogger who went to the Qinghai-Gansu Grand Loop spent 1200 yuan to buy a set of Yuze during his trip because he couldn't stand the trouble of ultraviolet rays. He thought he was ripped off, but afterwards, the blogger strongly recommended Yuze in his video."

"Oh, there is such a thing?" Ge Wenyao became interested and turned to look at Wang Zhuo, "Have we put up any advertisements?"

"No." Wang Zhu shook his head. "Is this video popular?"

"The traffic is good." Guo Yang said with a smile: "It was recommended on the homepage today. Some netizens complained that Jahwa should pay advertising fees to this blogger. I think this can be hyped up appropriately. Jahwa should also invest more advertising on its own platform."

"That's a good thing. I'll do it when I get down." Wang Zwo smiled and agreed.

After arriving at the office and making some tea, the three of them started chatting about the development of Jahwa in the office.

Over the past six months, Jahwa has achieved one outstanding success.

Last year, Herborist achieved a high growth rate of more than 60% in revenue, while Yuze's monthly growth rate was extremely astonishing.

Ge Wenyao smiled and said: "It took Herborist seven years to realize its payback, but Yuze is likely to achieve profitability within two years. This brand has become Jahwa's new cash cow."

Jahwa’s financial report for last year has been released, with revenue increasing by 21% year-on-year to 31.6 billion.

The sales revenue of cosmetics increased by 30%, and the profit data was also very good.

Such growth potential has won Jahwa favor in the capital market, with its share price exceeding 40 yuan per share and its total market value exceeding 200 billion yuan.

The valuation is a bit ridiculously high.

Just because the expectations for homewares have been raised to the limit, too many expectations have been placed on it.

Liushen, Herborist, and then Yuze...

Jahwa is also delivering on expectations.

After thinking for a while, Guo Yang asked, "Do you have any plans for a new brand?"

"We plan to revive 'Shuangmei'. In addition, we also plan to update and upgrade brands such as Liushen, Maxam and Herborist."

There was light in Ge Wenyao's eyes, and you couldn't tell at all that he was a man in his 60s.

The 'Double Sisters' brand was born in 1898.

In 1915, the "Pink Cream" product of "Shuangmei" won the gold medal at the Panama World Expo in San Francisco.

An ancient brand with a history of more than 100 years.

"After its resurrection, 'Shuangmei' will focus on socialite culture and Shanghai style, and will compete with international first-tier brands. It will also enter non-cosmetic fashion fields such as scarves and jewelry."

"This is Jahwa's idea of ​​entering the fashion industry. It was promised by Jiahe at the beginning, Mr. Guo!"

Even though he felt a little unhappy, he was not Ping An, so he had to honor his promise.

“How much capital do you need to inject?”

"5 million!"

"I'll give it to you!" Guo Yang paused and said seriously, "But we need to inject capital and make some adjustments to the personnel."

"For so long, Jiahe has never interfered with the daily operations of Jiahua. This request is not excessive, right?"

Ge Wenyao smiled and said, "It should have been done a long time ago. If you don't pay any attention to it, it will make people panic."

"It's an exaggeration to say that we didn't care. In terms of product development, Quanwang Biology has spared no effort to cooperate with you."

As long as Jiahe controls the source of raw materials for Jiahua, it will be enough to make Jiahua fearful.

What's more, Jiahe has now achieved absolute controlling stake. It will be no problem for Jiahe to follow Ping An's example and force out all of Jahwa's management.

However, it took only ten years for Jahwa to go from glory to decline under Ping An, and was surpassed by up-and-coming companies such as PROYA and Hansu.

Facts have proven that changing management is not the preferred option.

Ge Wenyao and others have accumulated rich experience and lessons in the more than ten years of operating the mid-to-high-end brand "Herborsist".

Therefore, even if corruption may exist, Guo Yang has to tolerate it.

Besides, where is there no corruption?
If the water is too clear, there will be no fish. As long as Jahwa moves in the right direction and allows Jiahe to profit from the industrial chain, it will not matter who they hire.

After thinking for a moment, Guo Yang said, "Yu Ze and Shuang Mei, the two vice presidents above the brand director, should be transferred from Jiahe."

"Yuze is fine, but Shuangmei...hiss...Mr. Guo, Jiahe is also in the fashion industry?"

"Jiahe also has industries in Africa." Guo Yang said casually, "The economy has been bad in recent years, and commodity prices have dropped sharply. Jiahe plans to build a few mines in Africa, maybe diamond mines or something like that."

Stockpiling ore...

Ge Wenyao felt that his asking price of 5 million was too low.

The matter was settled like that.

Ge Wenyao and Wang Zhuo also took the time to watch the video that Dai Yifeng posted online.

I was intoxicated by the beautiful scenery of Qilian Mountains, but at one point I also suspected that this was a soft advertisement put up by Yuze’s brand department.

But after Wang Zhuo confirmed it, he found that this was the blogger's spontaneous behavior.

Not only did they not complain about the high price, but they gave sincere recommendations to fans. The feedback from fans also seemed relatively good, and some real-time feedback could be seen.

This is better than the advertising effect.

Immediately, he asked Yuze's brand department to contact the blogger and proposed subsequent advertising cooperation.

When travel blogger Dai Yifeng received the call, he felt like a pie in the sky and readily agreed.

After finishing his work, Wang Zhuo came to the office again.

"This promotional model is probably the first of its kind! It's just that we can't monitor the effectiveness of the advertisement in real time, otherwise we could check the sales volume."

Guo Yang smiled and said, "Maybe in the future we can ask bloggers to add a window link, so that the effect will be more clear at a glance."

It's okay...

Ge Wenyao and Wang Zhuo seemed to have their eyes opened.

(End of this chapter)