Chapter 483 Capital Goes to the Countryside and Farmers Enter Factories

Is organic farming feasible?

Qinghe Agriculture seems to have provided the answer. Products such as vegetables, beef and mutton are selling well in big cities and in NIO's fields.

But it is only good. As a high-end product, its market capacity is limited, and organic agriculture itself has limitations.

In addition, although Qinghe Agriculture has entered a period of profitability, it is still a long way to go before the initial investment can be recovered!
Guo Yang is not sure whether all of Huiyuan’s 11 agricultural industrial parks will adopt the organic concept.

But if we just look at the investment locations, Xinjiang, Heilongjiang, Shaanxi, Hubei...are all remote Gobi, desert and mountainous areas.

Obviously, they are aiming for organic farming, and also, it may be to make it easier to get subsidies.

But how much money should be invested in this?
In short, Huiyuan will face great financial pressure, and Zhu Xinli’s large-scale agricultural strategy is a bit uncertain.

"What was Zhu Xinli thinking? He brought in Softbank SAIF but didn't consider Golden Harvest?"

"Be careful of Ji Xiaobai."

Qi Ziwen and Fei Xiaofeng sat on the sofa, one on each side. Qi Ziwen smiled and said, "In terms of fruit juice drinks, Ji Xiaobai has already caught up with Huiyuan this year, right?"

“Almost, almost.” Fei Xiaofeng waved his hand. “The product line of Ji Xiaobai is still a little thin. Apart from sea buckthorn beverages, there are no other big single products.”

"How big do you want to be? Guoliang's Yuehe is almost being killed!"

"Hahaha, actually Ji Xiaobai also wants to make apple and orange juice."

"That's why Zhu Xinli is on guard against you!"

"Uh……"

"Okay." After listening to the two people arguing for a while, Guo Yang felt that this was really possible. He had told Zhu Xinli at the beginning that if Huiyuan couldn't hold on, they would turn to Jiahe.

I guess Zhu Xinli was already on guard against him at that time.

"Let him take precautions if he wants, but if Huiyuan wants to buy seedlings in the future, it has to pay on time, otherwise it won't deliver the goods."

Fei Xiaofeng said: "What if Huiyuan buys seedlings from other places? There are already nurseries selling seedlings under the name of Acanthopanax."

Guo Yang pondered and said, "Catch the big ones and let the small ones go. If we can hold them accountable, we will hold them accountable. If we should prosecute them, we will prosecute them. There is nothing we can do about the small nurseries that are fighting guerrilla warfare, but the big companies will definitely not be able to escape!"

"It can only be the."

Qi Ziwen said: "Will there be a chance to acquire Huiyuan in the future? In my opinion, let Ji Xiaobai do it on his own. Our citrus and apple bases are also doing well."

In fact, Guo Yang has always had the idea of ​​acquiring Huiyuan Juice, but he must have controlling rights, just like Coca-Cola's acquisition of Huiyuan's listed entity.

But now Zhu Xinli is obviously wary of Jiahe.

Because Jiahe also has an upstream industrial chain, after Ji Xiaobai acquired Huiyuan Juice, Huiyuan Agriculture will obviously not prioritize becoming the raw material supplier of Huiyuan Juice.

This may be unacceptable to Zhu Xinli.

After thinking for a while, Guo Yang looked at Fei Xiaofeng, "What do you think?"

"I also think we can try multiple product lines, and Ji Xiaobai can also launch products such as orange juice and apple juice."

Fei Xiaofeng was very interested, put down the teacup in his hand, and said: "In the next ten years, the domestic juice market will still have good room for growth.

I have investigated and found that Nongfu Spring is also developing navel orange orchards in southern Jiangxi, and is obviously also interested in the juice market.”

Guo Yang pondered and said, "I know about Nongfu Spring, but the orchard they invested in southern Jiangxi should not be going well."

"It is true. Nongfu Spring currently loses tens of millions of yuan every year on its orchard bases. This is consistent with the boss's previous judgment that a company cannot succeed in building large-scale orchards without variety dividends.

But we can change the model and still hand over the orchards to the fruit farmers, plant them according to the standards of the white thorn, and sign long-term contracts with the fruit farmers. "

Fei Xiaofeng also came well prepared and has a deep understanding of today's juice industry.

In fact, Huiyuan Juice also adopts the latter contract model and has established millions of acres of orchard bases across the country.

However, the same model can be applied to different people in different ways.

Huiyuan has not seen any results so far, but Guo Yang actually recognizes this development model.

Because we can find successful cases in later generations, such as Nongfu Spring, which is still in trouble, and finally got out of the pit after more than ten years of hard times.

After thinking for a while, Guo Yang agreed to Ji Xiaobai's business expansion.

At the same time, several points were also reminded, especially the citrus Huanglongbing disease in South China and other places.

Sichuan Province is not an epidemic area, so there is no threat of Huanglongbing.

But if we want to develop orange juice, we must move to other southern regions, and Huanglongbing disease is unavoidable.

For this terminal disease of citrus, technical prevention and control should be done from the beginning, such as virus-free seedlings, installation of insect-proof nets, and removal of diseased trees...

Qi Ziwen was almost numb.

How come the boss can tell you everything? He feels like he still has a lot to learn.

After the two left, Guo Yang looked at Huiyuan's information again. If Ji Xiaobai wanted to expand, Huiyuan might collapse even faster.

There is also an apple base. Fruit merchants in the Jiangnan market actively hype Ruiyang, which is a bit like the hype process of Sunshine Rose.

At the same time, the price of Jingning apples is inflated again. According to a market survey conducted by Tianhe, apple producing areas across the country have had a bumper harvest this year.

Jingning fruit farmers may have a small lesson to learn.

Instead, it has highlighted Jiahe's Ruiyang, and the promotion speed of Ruiyang may be accelerated.

…Time flies, and it’s November in a blink of an eye.

Guo Yang and Lin Keqing came to Beijing. After visiting Mr. Liu together, Guo Yang left first and went to the Sinochem headquarters to meet Liu Deshu.

"Boss Liu, you look so radiant, it seems like you've had a very smooth year!"

"Mr. Lao Feiguo is concerned about this. Sinochem's performance growth this year is very good, but it's not necessary for you to make a personal trip, right?"

"If you don't welcome me, then I'll leave? Sinopec shouldn't be far away, I'll go sit over there."

"Hey, you're really walking!"

Liu Deshu quickly took two steps forward and grabbed Guo Yang, who was walking out slowly. He didn't look like he was going to leave.

He felt that after getting to know young people of the new era like Guo Yang, his mentality had become younger, and he was no longer so rigid and scheming against others.

After Liu Deshu made some tea, he asked, "What are you doing here at Sinochem? It wasn't made clear over the phone."

"If I had nothing else to do, I wouldn't be able to come to you. I'm here to learn from you, Senior."

"No, in a few years, Jiahe may surpass Zhonghua."

"I'm not that capable yet." Guo Yang took a sip of hot tea and started to complain, "Boss Liu, your tea is not good. I'll send you some one day."

"Haha, I'm not used to Jiahe's health tea. I think this Zhengshan Xiaozhong is more suitable for me."

Liu Deshu smiled and said, "Tell me, is it because of biodiesel? We shouldn't have to worry about sales this year. The three oil companies are all piloting it. Jiahe Biochemical is making money without doing anything, and many people can't wait to get a piece of the pie."

"In fact, it is hard-earned money. This time, I came here because I was invited by CCTV to do an exclusive interview. I came here specifically to learn from Mr. Liu."

"Oh? What interview?"

“Capital goes to the countryside and farmers go to factories.”

“Very sensitive!”

"I'm just being sensitive, so I'm asking for your advice. I'm speechless. The problems caused by Huiyuan are finally blamed on Jiahe."

Only then did Guo Yang start to complain.

As Huiyuan Group has been active recently across the country, it has finalized two major projects following the previous 11 projects.

Some media have tracked this in detail and used an adjective: land enclosure.

This triggered a series of chain reactions. Compared with the fruit industry, the land enclosure phenomenon in the energy forestry industry was even more serious.

In the past one or two years, hundreds of energy forest projects have been launched across the country, involving nearly 100 million mu of land.

What's worse, they occupied fertile land and planted Xanthoceras sorbifolia trees.

The large amount of industrial and commercial capital invested in agriculture has caused concern among many experts and scholars, and many media have also followed suit.

'Capital goes to the countryside and farmers go to factories', just looking at the title you can tell that if it is not handled properly, you may be accused of something.

After pondering for a while, Liu Deshu said, "In fact, the best way is not to participate. Anyway, you, Mr. Guo, are also a well-known lone wolf."

Guo Yang was stunned. "When did I become a lone wolf? Jiahe has always been in harmony with upstream and downstream companies. Isn't Sinochem the best example?

Mr. Liu, in the past year, Sinochem has made a lot of money in the diesel business, right? And the fact that Australia New Zealand and Maxim Agan have been able to become competitive so quickly is also thanks to Quanwang's biological pesticide products, right? "

"Hehe, that's not what I'm talking about."

Guo Yang stared at him, but Liu Deshu took a sip of tea without any hurry, and then said: "Among entrepreneurs, you are a typical outlier. You don't participate in business associations, and you are not seen in various non-governmental organizations.

He has never served as a representative of the National People's Congress or a member of the Chinese People's Political Consultative Conference;
He rarely attends corporate research meetings convened by government departments, and has few entrepreneur friends.

Guo Yang retorted: "How can you not have friends? Don't Ding Lei and Penguin Ma count?"

"anything else?"

"Aren't you too."

“Uh…” Liu Deshu said with a smile: “Lone Wolf may not be suitable, but Lone Wolf is definitely suitable for you.”

"For such a large company and a brand that faces many consumers on the front line, it is actually difficult to keep a low profile, but you did it."

"You have a strong personality. You don't participate in any honors or selections, and you also refuse many social events. You may have offended a lot of people."

Guo Yang raised his eyebrows and said, "You mean this interview might be artificially designed?"

"It shouldn't be that serious," Liu Deshu said, "but if we don't handle it well, it could be easy for someone to make a fuss about it."

Guo Yang finished his tea in one gulp, then stood up, patted his clothes and adjusted his tie.

Liu Deshu asked: "What's wrong?"

Guo Yang said: "Prepare to return to Jiuquan."

Liu Deshu didn't know whether to laugh or cry, and felt like he was facing a child. "There's no need to rush back for a minute or two. This may not be a bad thing."

"Could it be a good thing?"

"If it must be a bad thing, with your wisdom, Boss Guo, would you wade into this muddy water?"

Guo Yang felt like he was about to be confused, but he still sat down. "In fact, I have always believed that capital going to the countryside is a good thing, but the public does not agree with it!"

(End of this chapter)