Chapter 118: It’s so beautiful that I can hardly keep up with the pace [Please subscribe! ]

At 9:50 in the morning, Mr. Fang of Midea, led by Liu Ke, arrived at Guomao Spark Media. When he met Wang Chengguang, he was very polite.

After the pleasantries, Wang Chengguang took out a set of promotional copywriting to hype up Midea's image. Mr. Fang was impressed after reading it. "Ms. Wang is such a big star with a million fans, but she encountered so many pitfalls when renting a house?"

"Not to mention the Class 5 high-energy-consuming, no-name air conditioners, the second-hand landlord charges more for water and electricity than the power bureau and the water and gas company? Tsk..."

"I feel out of touch with the times. Are these house dealers so arrogant?"

"Midea has been vigorously promoting the technological innovation of variable frequency air conditioners, new technologies and new energy efficiency. The price is a bit more expensive, but in terms of saving electricity, it is still cost-effective in the long run."

"Compared with genuine brand machines, the advantages are not that obvious, but when you encounter a no-name machine installed by the landlord for the tenant, the comparison is too obvious."

"I've tested it. Can this air conditioner really consume two kilowatt-hours of electricity per hour?"

Wang Chengguang nodded. "This is the second-hand landlord who specifically extorts money from tenants to pay for electricity. A normal fixed-frequency air conditioner consumes one kilowatt-hour of electricity per hour. If he wants to make more money, he will do something fishy."

Of course, he knew that Midea's future commercial gimmick would be to fully promote the energy-saving gimmick of saving one kilowatt-hour of electricity per night, which would sell well in the air-conditioning field.

However, that kind of gimmick, similar to the most ideal test data in the laboratory, is basically impossible to achieve in reality. It is normal to use several kilowatt-hours of electricity per night using a Midea air conditioner.

He can only say that if you use a fixed frequency for eight hours and generate eight or nine kilowatt-hours of electricity, using Midea's variable frequency may save two or three kilowatt-hours a night, and more in a month.

Compared with big brands like Midea and Gree, its leading advantage is not that big.

But now it’s not a competition between big-brand machines, but a competition between big brands and second-hand landlords’ rip-off machines that specifically charge tenants for electricity bills.

The entire copy is that Wang Manni took photos to record the house rental matters. Midea pointed out that the fifth level of energy consumption is a waste of electricity, and wanted to give away Midea's newest and best inverter air conditioner, which would be installed free of charge.

It was then revealed that the electricity, water, gas charges were unreasonable and the company was being overcharged by the second-hand landlord. Then Midea, with its strength as a big brand, put in a little effort and found a first-hand landlord.

After the interaction on the Internet was exposed, the tenant and the original landlord found out that they had been fooled. The original landlord said that the tenant needed to pay three months' deposit and one month's rent, which was 1600 yuan a month. There was no miscellaneous internet fees, cleaning fees, etc., and there was no additional 1000 yuan prepayment for the TV, refrigerator, and air conditioner.

Tenants and first-hand landlords come into direct contact, getting rid of the vampire channels of second-hand landlords.

This cannot be said to make Midea very popular, but it can help it gain a good image.

When countless tenants across the country who were cheated by second-hand landlords and agents gathered on Wang Manni's Weibo to post their thoughts and complain about the same or similar experiences, Midea...

It is impossible for him to connect all tenants with one landlord, but he can help dozens of people connect with the first-hand landlord and avoid being cheated by middlemen, thus creating a small cluster effect.

This wave of good images can also win the favor of netizens.

Midea is so big, it is not difficult to find first-hand landlords in every city, with dozens of cases?

Gu Jingjing and Wang Manni made 100 million just by taking photos and posting them on Weibo. They didn’t have to do anything else and earned RMB million. The hype and traffic generation by the Xinghuo platform was also very important here.

Having talked about this, now it’s serious. Weibo will launch Internet advertising space in the next update. You can buy a one-yuan ad in a certain position on the homepage and accumulate a certain number of clicks. This kind of ad can attract millions or even tens of millions of visitors a year.

It's big business.

The business cooperation here is pleasant, and to this day, the Xinghuo Weibo Business Department has already selected several outstanding new Internet celebrities in Beijing, Chang'an, Zhengzhou, Quancheng and other places to attract fans.

Those internet celebrities have not yet connected with various large supermarkets.

The main reason is that it has not been promoted yet and there are still too few fans.

We will select a few interesting ones and launch them together with Liu Ke in the next few days. By the way, Gu Jia will be carrying out a half-month ghost scale inspection activity.

She is still eye-catching now. She wears a mask every time she goes to a chain supermarket, otherwise she will be easily recognized.

Every time I post on Weibo about my shopping, I check the supermarket scale to see if it’s the correct weight. Taking photos and posting them on Weibo attracts a lot of traffic.

Countless people are still not concerned about how much money they spend on a purchase or whether they are being ripped off, but are watching how Gu Jia manages to earn the 50,000 yuan.

Her fans have increased a lot in the past few days. Gu Jingjing also won easily, and has been surging towards 200 million fans on the road to more than 300 million.

Gu Jia can only earn 5, but Gu Jingjing can earn 100 million from the public!

The contrasts are too obvious.

After discussing business with Mr. Fang, Wang Chengguang said to Liu Ke, "Gu Jia's influence is growing. Sister-in-law, you'd better return to Shanghai as soon as possible."

"Because European, American, Korean, Hong Kong and mainland brands all want to take advantage of this wave of popularity. Whether it is contacting Gu Jia to check the ghost scale or not, there are also brand supermarkets contacting our Weibo and offering 100,000 or 150,000 yuan, just wanting Xinghuo to copy a new Gu Jia."

Liu Ke was ecstatic. "As long as the price difference is not too big, I still hope to take over the domestic brand. Speaking of which, in the past few years working at Midea, I have also fought a lot with European and American brands."

"I have developed a sense of pride, especially during the Olympics..."

She was right. It was from this Olympics that the confidence of various nations exploded.

Wang Chengguang nodded and said no more.

The most important task today is to negotiate with the bank... He plans to borrow 1 billion Hong Kong dollars, so he needs to at least give the bank some preparation time.

If you want to get along well with Xiao Ma Ge, have more meals with him, and make more friends through the introduction of the principal of your alma mater, it is still possible.

………………

Another day later, Xinghuo Weibo contacted many interesting and outstanding Internet celebrities from all over the country one by one, and was discussing signing contracts, promotions, and business docking with different supermarket brands in various cities.

Wang Manni, who has 110 million followers, happily posted on Weibo on Xinghuo, "My first choice was Beijing University of Architecture and Technology. I haven't received the admission letter yet, but my cousin has helped me rent a house near the school."

"I hope the rent is not paid in vain."

After she posted a few photos, she @ed Gu Jingjing, who of course responded quickly, "Your score is good enough to get into Beijing University of Architecture and Civil Engineering, so you have a great chance. Come on, adapt to your new life in advance."

Another wave of beautiful photos of the two sisters took together. Under the double temptation of twins who are almost identical, Gu Jingjing's Weibo, which has 250 million followers, was the first to explode.

One is from Normal University, the other is from Beijing University of Architecture and Civil Engineering…

This caused a lot of envy and complaints from netizens, and then many people @the official Weibo accounts of the admissions offices of the two universities, which also gave face and posted on Weibo to interact.

The fun trend is still spreading. The official Weibo account of Midea air conditioner, which is Spark Certified, came over and posted @Gu Jingjing and Wang Manni, saying, "The air conditioner in your rental house is not right. It consumes energy at level 5. A normal brand may consume two or three more degrees of electricity than an inverter air conditioner in one night."

"The inferior brands are even more deceptive. It's not a small amount of money a month." Wang Manni quickly replied, "One kilowatt-hour costs 1.3 yuan, and it costs 3 or 4 yuan more a night? Wouldn't that be hundreds of yuan a month?"

That’s where it all started… the internet exploded.

Midea air conditioner almost couldn't keep up with the pace!!
Yang Zixi quickly rose to the top of @Wang Manni, "My electricity bill is 6 yuan per kilowatt-hour, why is it 1 yuan? Are you sure you are in Beijing? Are you using electricity for industrial purposes?"

Yang Zixi also took the opportunity to pull Shen Bing along!
During this stage, Shi Xiaomeng was promoted and exposed many times, and his hard work of saving money for a down payment on a house for half a year was also successful.

There are also various beautiful photo shows of Shen Bing, his childhood sweetheart. I don't know how many people who have moved to Beijing, Shanghai, Yangzhou, and other provincial capitals are envious of Shi Xiaomeng to the point of vomiting blood.

They are an inspirational growth model for a couple and have set a very good example, which has a stimulating effect. After all, even people who have moved to Shanghai, such as Wang Pengqi and Liu Ke, are their loyal fans and they interact with them frequently and for a long time.

So now on July 7th, after Shi Xiaomeng has been widely exposed and promoted for ten days, his Weibo fans have increased to more than 7 million, far surpassing Wu Di, Zhang Biao, Hua Zi and others.

Shen Bing also took off easily and now has more than 60 fans.

They are a loving couple and the best spokespersons for small town rural children!
To be honest, if it weren’t for the precedent of Gu Jingjing, she would have been crowned the nation’s best girlfriend model in advance... and she would have held the title for half a year.

At this stage, Shen Bing is the best symbol of a person who has endured hardships and worked hard with her childhood sweetheart. Since she became famous, she has rejected countless suitors who are richer, have a higher status, are more influential, and are more handsome than Shi Xiaomeng.

Shen Bing herself didn't brag about this kind of thing on Weibo, but Shi Xiaomeng could not help but brag about it often. He would post photos of himself and Shen Bing every now and then, and complain about what kind of tall, rich and handsome suitor the girl rejected for him today.

Under such circumstances, it would be hard for Shen Bing not to become famous.

By the way, the kindergarten where Shen Bing worked became popular... An additional result was that the kindergarten gave Shen Bing raises at a rapid pace, and more well-known brands tried to poach Shen Bing.

This situation has both good and bad sides.

The good thing is that Shen Bing has become popular and has become the talk of the town. She has also become the envy and obsession of countless young men. Some even unconsciously compare the image and personality of their future partner to Shen Bing.

The label of Gu Jingjing as the nation's best girlfriend had unconsciously shifted halfway to Shen Bing.

The downside is that Shi Xiaomeng will become more famous in the future, and once he cheats... Shi Xiaomeng will be the new generation Chen Shimei.

If the two of them continue to be so loving, they will be surrounded by all kinds of halos and move higher and higher.

Right now, many sports brands, whether it is shoes, hats or clothing, have offered prices of half a million or millions, and want to invite Shi Xiaomeng and Shen Bing to shoot commercials and promotions together.

Shen Bing, who also became very popular, was @ed and responded with a string of @s, "My electricity bill is 80 cents per kilowatt-hour? It's for residential electricity, I guess I remember it correctly?"

In addition to interacting with Wang Manni, Gu Jingjing, and Yang Zixi, he also @ed Shi Xiaomeng.

Xiao Meng responded quickly, "It's eight cents, that's right!"

How much does a resident's electricity bill cost per kilowatt-hour? This topic has become a hot topic on Weibo. If there is a hot search list at this time...

That would definitely be accompanied by a string of interactions with celebrities, and it could easily top the trending search list within a few hours.

Midea Group once again @ed the Electricity Bureau, and the Electricity Bureau then @ed a group of celebrities and made a formal announcement: Beijing residents pay 0.61 cents per kilowatt-hour for electricity. No matter you pay 0.80 cents or 1.30 yuan, it is not scientific!

When the topic reached this point, whether it was Gu Jingjing or Wang Manni's Weibo, there were hundreds of comments and replies scrolling in one second.

Almost all of them in Beijing and other cities, whether they are property owners or tenants, are quoting electricity prices.

Gu Jingjing's fans increased from 250 million to 260 million, while Wang Manni's fans increased from 110 million to 120 million.

Wang Manni posted on Weibo again, "Why is there such a big difference in electricity bills? What about water bills? I pay 5 yuan for one ton of water."

A group of internet celebrities came out again to show off their water bills. They did not collect any money and Midea did not sign any contract with them. They were just trying to take advantage of the popularity.

The more the topic is discussed, the more people it will affect, and the parties involved in such incidents will attract a new wave of attention.

At first, Mile and Yang Tao took off by relying on Gu Jingjing to return to Beijing, and it was the same when Yang Tao and Gu Jingjing took off by relying on Mile's halo.

So many people have been with Wang Chengguang for such a long time, and they all understand the routine operations that they should know.

The official WeChat accounts of Beijing University of Architecture and Civil Engineering admissions office all appeared, @顾菁菁@王曼妮, "Your water and electricity charges are not right, do you want us to help check it out? At the same time, Beijing University of Architecture and Civil Engineering welcomes student Manni to study here, and the admission letter is already being printed."

Midea spent 100 million to promote itself and to enhance its image. Can Beijing University of Architecture and Technology snatch this business opportunity away from it?

The beauty could not hold it in any longer and quickly ran out @王漫妮. They contacted the owner, who said that the tenant he rented the house to was a man, with a water fee of 1600 cents, tap water of yuan, a monthly rent of yuan, and a deposit of three months. The contract expires in September...

Wang Manni continued to respond, and showed her rental conditions in a confused manner.

The whole internet exploded.

This involves the housing issues of countless people who rent houses and work hard across the country.

………………

On the evening of the 7th, Xinghuo Weibo took advantage of a new, huge topic to break the circle, attracting countless netizens who had also been cheated when renting an apartment to join, and the total number of registered users exceeded 7700 million.

Wang Chengguang returned home drunk, and it was already past eight o'clock in the evening.

When Wu Xiaowei and Gu Jingjing came to help him bring water and wipe his sweat, Xiaowei still complained, "You've drunk too much and are too drunk. I don't dare let you talk back."

"Jingjing, you go first. You're so popular now, and you're almost going to have 300 million fans. Some unknown stars don't have as much fanfare as you."

Wang Chengguang was delighted. “When will she be able to reach tens of millions of fans? Only then will she become the Weibo queen among the grassroots and civilian netizens.”

Gu Jingjing smiled warmly, "Then I'll go run the water and wash it thoroughly."

She was the first to appear, and even the anti-trafficking and merit-building events in September hadn't started, but she became so famous like a blowout.

Gu Jingjing doesn't mind continuing to become a little sister as beautiful as spring water.

Wang Chengguang was also in a good mood. He had several meals with him over two consecutive days. The deal was concluded by mortgaging 20% ​​of Xinghuo Weibo and obtaining a loan of HK$ billion.

This was also because venture capitalists had been rushing to offer money, from 10% of 30 billion to 5% of 10 million to meet Wang Chengguang, which was why the talks went so smoothly.

The outside world sent money again and again to increase the valuation, and he didn't have to explain anything when talking to the bank bosses. With Principal Liu acting as a middleman, the negotiations were very stable.

(End of this chapter)